Internet & Social Media Support
The Homecare team must implement unique media strategies to ensure that the “Ambassador” agents outsell opposition.
We publish photos of the agents on 2 platforms that will change the way agents will be approached for listings in the future.
The 2 platforms are:
Extra Grocery Support Software
It is a "Matter of Association"
“Word of mouth” marketing is without doubt the best method of marketing…. It is furthermore important to be recommended. People in general will first act on recommendations before they will take the step to interact with people they do not know…
If there is for example 10 agents in a marketing area, and 1 of these 10 agents is recommended to residents the recommended agent will 99% of the time be contacted for support.
The reason for this is the way human beings interact with each other. We will first ask people around us for advice before we will open a website or open a property magazine and phone a person who we don’t know. This is pertaining to people who want to sell/let properties….
People who want to buy/rent properties will more likely visit websites to view available properties. They will not necessarily ask relatives or friends for recommendations. Buyers/tenants look at pictures of properties and want to shop with their eyes for possible properties that might suit their needs.
There is no loyalty towards agents. If a buyer / tenant sees a property on the internet, and they think they might be interested, they will phone the agent linked to that property.
So, when it comes to finding a suitable agent to help sell / let, people will more likely work on recommendations. When it comes to buy / rent, there is no loyalty and people will often use internet media.
The challenge therefore is to ensure that you are the “recommended” person to help sell / let the property. You want homeowners to contact you… and although it might seem to be a challenge, the Homecare team can focus on securing the support from the homeowners.
“Actions” speak louder than “words”
It is true that when you tell a person that you are "trustworthy", or that you do so many things for others, that the recipient of your message will not take you at heart. They might think that you are arrogant. People do not want to hear how good you are from your mouth…
When an organization (especially one that focus on helping people in need, and furthermore focus on action plans to help the Government implement tools to help wit job creation) convey a message that you are indeed a “trust worthy” person, without telling the person with specific words, then the message will be absorbed and people will react accordingly.
The Homecare team has been working for years to prepare for the support strategy towards people in need…. We plan everything to its finest detail.
Our strategy is to partner with 975 estate agents to become part of our “Ambassador” structure…
Well planned media
1) Extra Grocery Platform
The Homecare team will communicate up to 8 times per month with residents in your marketing area. The Extra Grocery Software platform that is geared up to assist the Low-Income people will in our opinion be utilized by thousands… The current economy with high fuel prizes, the recession and all the other outside factors will force employers to help their wage-earners.
Food prizes will increase, hence doing anything possible to help poor people get access to important essentials will be done by numerous people. We expect to work with at least 60% of residents.
The Homecare team decided that communication regarding finances should be done with the images of the “Ambassadors” in the e-mails.
It will have an important effect on the public’s subconscious minds.
Remember that we help the person to help his/her staff. People that are important to them. If we link finances to the action of presenting the agent… it automatically imprints a message that our Ambassador agent is trusted with finances.
The reality is that our Ambassador agent actually will do nothing about finances. The employers will use the website to order vouchers for staff. We are in process to open bank accounts with all the different banks, so that the funds transferred for vouchers can be immediately confirmed via the website. The website will provide a reference code when people order vouchers.
We decided that we will program delays into the e-mail structure that will be used to confirm with employers that the Homecare Fund received payments… It could be a delay of up to 4 hours. We want to create the impression that the “Ambassador” is aware about the fact that funds were received… It will be as if our Ambassador agent is actually involved. (We will on a daily basis mail our Ambassador agent a report on the number of people who received his/her communication and how much they paid in… it is just a mail that our Ambassador agent can read if he/she is interested. It is not our Ambassador agent's responsibility to encourage people to buy vouchers)
The effect of such well-planned media will be that when the person wants to buy/rent/sell/let a property, that in their minds our Ambassador agent will be the person to contact. Most people prefer to work with people they can trust… Buying/renting or letting/selling a property involves huge financial commitments.
These people will also recommend our Ambassador agent to others when they hear about property needs. They will do this, purely because they will believe that our Ambassador agent is a person selling/letting property, not for personal gain alone, but for a cause.
There are numerous places where we will expose our Ambassador agent on the Extra Groceries website as well. We emphasis the picture of our Ambassador agent in our media campaigns… People need to know our Ambassador agent as individual. The principal will do his/her best to promote the agency’s brand name…. We however know that human beings are programmed to remember faces… Branding is a new concept in our brains. People will remember the agent’s face and will recognize the agent when they see him/her in town.
Opposition agents will find it difficult an expensive to advertise themselves. Can you imagine what it will cost to distribute flyers of themselves on a weekly basis to homeowners in your marketing area? Not only the costs… what content will they publish on of their flyers? When people are not in the market to buy/rent or sell/let, they do not want media about properties.
It is one message, an “Association message” that will change the destiny of estate agents… It is a message that we can convey to people who will in future need your services.
We will when we are ready to launch the Extra Groceries software platform engage with numerous Social Media platforms. We will also enable our “Ambassadors” to send messages to all their contacts (family, friends and clients). The Ambassadors will be able to invite employers (domestic employers as well) to help their staff.
We should be ready by November 2020 to support employers on a national scale.
2) The Booking system
The Accommodation bookings website that will be introduced to South Africans will benefit the agents tremendously.
The booking site will also be used by Government employees. They will know that our software help staff in the Hospitality Industry and all the technology linked to the Booking sites support the lower-income people, even SASSA Grant receivers.
Estate agents will receive exposure when people book a room. The confirmation message that the room has been booked will be mailed with the Ambassador’s contact detail included. When payments are received, the confirmation mails will also include the “Ambassador’s contact detail”
The Booking website will also advertise Sole Mandate properties. We believe that advertising the Agent individually will help agents secure mandates. There are numerous high-profile people who will view Sole Mandates on the website. The website will inform the person on the website about Sole Mandates in the person’s geographical area and will expose Sole Mandates in the destination area.
Our Internet and Social Media exposure is linked to services that people that can buy/rent properties will constantly use. The message that we will convey is that our Ambassadors work towards a better South Africa, towards helping ordinary South Africans and to help people in need.
It will be Impossible for opposition agents to position themselves in the same manner.