Beauty Advisory companies
Internet & Social Media Support
The Homecare team must implement unique media strategies to ensure that the “Ambassador” managers will succeed.
We structure the software and media platforms in such a way, that the most important people should receive the most unique media coverage. We mentioned earlier that we believe the largest focus should be on supporting the managers.
It is a "Matter of Association"
Our focus is to help managers source Beauty Advisors. The best strategy is to portray the manager as “trustworthy” to residents in the manager’s geographical area.
The Wage Payment Software platform will be utilized to help spread this message.
“Actions” speak louder than “words”
It is true that when you tell a person that you are "trustworthy", or that you do so many things for others, that the recipient of your message will not take you at heart. They might think that you are arrogant. People do not want to hear how good you are from your mouth…
When an organization (especially one that focus on helping people in need) convey a message that you are indeed a “trustworthy” person, without telling the person with specific words, then the message will be absorbed and people will react accordingly.
The Homecare team has been working for years to prepare for the support strategy towards people in need…. We plan everything to its finest detail.
Our strategy is to partner with 975 estate agents to become part of our “Ambassador” structure…We decided to include a Beauty Advisory company and its staff. The managers will also share this platform with estate agents.
Well planned media
The Homecare team will communicate up to 8 times per month with residents in your marketing area. The Wage Payment Software platform that is geared up to assist the Low-Income people will in our opinion be utilized by thousands… The current economy with high fuel prizes, the recession and all the other outside factors will force employers to help their wage-earners.
Food prizes will increase, hence doing anything possible to help poor people get access to important essentials will be done by numerous people. We expect to work with at least 60% of residents.
The Homecare team decided that communication regarding finances should be done with the images of the “Ambassadors” in the e-mails. It will have an important effect on the public’s subconscious minds. Remember that we help the person to help his/her staff. People that are important to them. If we link finances to the action of presenting the manager… it automatically imprints a message that the manager is trusted with finances.
The reality is that the manager actually will do nothing about finances. The employers will use the website to order vouchers for staff. We are in process to open bank accounts with all the different banks, so that the funds transferred for vouchers can be immediately confirmed via the website. The website will provide a reference code when people order vouchers.
We decided that we will program time delays into the e-mail structure that will be used to confirm with employers that the Homecare Fund received payments… It could be a delay of up to 4 hours. We want to create the impression that the “Ambassador” is aware about funds received… It will be as if the manager is actually involved. (We will on a daily basis mail the manager a report on the number of people who received the e-mail communication and how much they paid in… it is just a mail that the manager can read if he/she is interested. It is not the manager’s responsibility to encourage people to buy vouchers)
The effect of such well-planned media will be that when the resident thinks about buying beauty products, or thinks about becoming a Beauty Advisor, that she will first contact the Avrouy Shlain manager.
There are numerous places where we will expose the manager on the website as well. We emphasis a picture of the manager… People need to know the manager as an individual. We believe that Avroy Shlain management to their best to promote the company’s brand name…. We however know that human beings are programmed to remember faces… (Branding is a new concept in our brains). People will remember the manager’s face and will recognize her when they see her in town.
Opposition Beauty Advisors will find it difficult an expensive to advertise themselves. Can you imagine what it will cost to distribute flyers of themselves on a weekly basis to homeowners in the manager’s marketing area? Not only the costs… what will the content be of their flyers? When people are not in the market to buy beauty products, they do not want media about beauty products.
It is one message, an “Association message” that will change the destiny of Avroy Shlain managers… Managers will find it easier to find people who can become Beauty Advisors.
Social media
We will when we are ready to launch the Wage Payment software platform engage with numerous Social Media platforms. We will also enable our “Ambassadors” to send messages to all their contacts (family, friends and clients). Managers will be able to invite employers (domestic employers as well) to help their staff.
We predict to be ready by January 2019 to support on a national scale.