Motor sales executives
Phase 2
The Homecare Foundation takes on one of the biggest challenges regarding frail care support. We need to provide business partners with the best tools, all aimed to help them get better support from their own clients as well as the public.
This project involves people who want to make a difference in their own communities. (We reward these people with benefits, but they first need to decide to make a difference.) Although the donations are small, and the comparative benefits are huge, you first need to decide if you want to help.
The motor sales executives in partnership will be backed by a call centre team who is tasked to source vehicle leads. The team rely on media (radio, social media and print) to help them secure business, but more importantly they will secure business via negotiations with family and friends of patients. The team will also work with a large spotter network and they will only refer clients to the sales executives where a relationship between the vehicle buyer, and the “spotter” can be confirmed.
The Homecare Foundation does not need to impress a sales executive by forwarding him/her numerous clients… We work in partnership to help bedridden patients. We are not like a marketing company who needs to impress a person to receive financial contributions. (If you contract a marketing agency, they will send you lead information, even if such information is not effective, to secure on-going payment for their services.) We will rather provide a sales executive eventually with 2 clients per month to whom a vehicle has been sold, than to flood a sales executive with lots of lead information that waste their valuable time.
Although our client relationship managers might only support with 2 clients per month, readers will at the end of this webpage agree that this is a modest statement. We have the ability to help motor sales executives generate much more business via our infrastructure. Not only from people we source, but also from people the sales executive has sold to on his/her own.
There are 3 additional focus points that we implement during phase 2, aimed to help sales executives sell more vehicles:
1) Motor sales executives are backed with media support via the Enjoy Life app.
These links provide more detail
We launch the Enjoy Life app in December 2017. The app will be used to support sales executives with media campaigns that will secure additional business.
We also provide other media structures, all aimed to help the sales executives earn more income. We can list the sales executives as ambassadors of the Foundation.
The Enjoy Life phone app will be used to help source leads for motor sales executives. The app will ask users to identify which vehicle brands they rank as top brands.
The app will thereafter support sales executives when new models are being launched in South Africa. We will ask app users who highly rate the specific brand, their opinion about the new models being released. We will thereafter ask people who showed interest in the new models if we can arrange that partnering sales executives support them with demonstrations.
This will help the sales executives in partnership to focus on clients that showed high interest in the new models.
The app will also introduce the sales executives to people living in catchment areas. This will also help sales executives to sell more products that are already in the market for longer periods.
This is an important section to study. We explain why this is a “once in a lifetime” opportunity to get the best media exposure ever being provided to a small number of sales executives. We also explain why it will most likely be impossible to get such support in future from any other company. (read more...most important.)
2) Source clients via a dedicated support team who deal with friends and family of patients. The support team also use a spotter network that will help them find clients for the sales executives.
The Homecare client relationship managers will source up to 1 000 new spotters per month nationally to help find vehicle buyers. The spotter network will constantly change as people can only help sales teams for a short period. We work on recommendations and not leads. With a recommendation, there is always a relationship involved. We will only forward information of close friends and family of certain people to sales executives.
We will manage up to 10 000 spotters in a database, and with such a large sourcing base; we will still forward a small number of clients, to ensure that the sales executives receive quality leads.
We help a sales executive secure more clients with whom he/she can relate, which will result on more referrals from the sales executive’s own client base. People need to buy into the sales executive before they will recommend the sales executive to others.. (read more...)
3) The Homecare Board will systematically ask key business partners for the opportunity to allow sales executives who work as ambassadors for the Foundation the first opportunity to quote when they want to buy vehicles.
This will be a long-term process, but we know that it will be possible to gain these people’s trust.
We discussed our support plan in detail for the + 6 000 business owners who will increase their own income when we support them with the latest cell phone technology.
We will have the ability to track how many South Africans and tourists support them in their businesses. We are going to work closely with some of these business owners in media campaigns.
Our business plan is to help companies such as Spar to save thousands per month on media costs. We negotiate with the business owner that we will help him save money, and that a portion of the savings should be donated to the patients.
We actually use smart phone technology to compete directly against media companies that use printed media to support business owners. We can with push technology post messages on a person’s phone without any costs. We even help companies save on SMS costs. There are Spar businesses that SMS messages to their client base on a weekly basis to inform the residents in their areas about the weekend specials etc. The businesses spend thousands per week on costs to print inserts that goes into the local newspapers.
We will systematically help business owners to reduce their media spend on older media platforms (print and SMS campaigns). We will monitor the growth in savings on a monthly basis. The more they save, the more the Foundation earn for patients.
We do not ask the business owners to donate their total savings. We negotiate for 20% of the savings. For businesses, it is not only about the savings. It does not help to save money and not to increase turnover. The phone app help with both. We increase exposure to include media that reach people who are not locals (hence they will most likely not get access to local newspapers) and to increase phone exposure to local residents.
The nett effect will be that business owners will eventually have much more positive cashflow. Higher profit on better turn-over plus lower expenses on marketing costs.
This will enable business owners to spend more on themselves. They will most likely buy new vehicles and they will also be in a position to buy perhaps more expensive brands or the top range vehicles within the brand they prefer.
We know that business owners will appreciate the effort that goes into helping them in what is important to them… their livelihood, their businesses.
We are confident that business owners will support our sales executive partners, even if they need to buy their vehicles from sales executives in other provinces.
You can furthermore read the following:
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How our donation structures work plus important information for management teams.
We explain why it is only possible to work with a small team nationally. We will in future explain to hundreds of sales executives and management teams that will approach us for support that they will unfortunately need be placed on a waiting list. (read more...most important)
- Our Fundraising targets and the distribution and reporting on such funds.
We explain how the public can donate and our strategy to reward the public for their support. We believe that it is possible to exceed
R 52 million per month. Motor industry only contributes a small but important percentage. We recommend that you read this section in detail. It will give you a better understanding on all our focus points, that will benefit the sales executive directly (read more...)
Sales executives already on-board
Sales executives that participate in the Homecare project can open this link to view how their photos will appear on the Enjoy Life phone app: Set-up progress
Conclusion
Thank you for spending time on the website, we hope to be a blessing for you in return.
After reading this website, taking into consideration our action plan to use media to help sales executives, one should agree:
This is truly “A Once in a Lifetime” opportunity for sales executives to work with a team that understand the enormous challenges we need to address, just to ensure that we can help bedridden patients. Our business plan where we rely on sales executives in this partnership will count in the sales executive’s favour. We can ask thousands of South Africans to support you, without them knowing you in person.
The Homecare Client Relationship Managers will also update management teams on a monthly basis about our progress to establish the business network. Once again, a special thanks to all the companies that already registered. Words can’t explain our gratitude!