Is to market the Homecare business directory effectively to the public.
The Homecare Foundation partners with numerous companies, including attorneys, accountants, doctors etc. the list of companies is endless.
We developed an advanced business directory that even enables us to manage a national competition fund on behalf of certain companies in our network. The national competitions and the business network of companies (in all the industries) who help caretakers will be well marketed. Our marketing strategies are explained in the next focus point.
You will note in this example that we listed > Edward Sonnenbergs Attorneys (n/applicable). The software enables the Foundation to list all the business partners who are allowed to list their staff and company profiles, and inform the public which partners unfortunately cannot participate in the National competition structure. There will however be a large number of people who will visit the business directory and they might support these companies if they need their services. Business partners who are not willing to list their staff can choose other focus points if they desire. We will appreciate it when companies support us with the first phase and they can continue supporting our voucher campaign without listing their businesses on our site as official business partners.
We publish an example of how staff working Surfside Restaurant in Strand, Western Cape will be presented in the business directory. All the businesses (yours included) will be able to publish information as explained in the example. Please click on every button/link on this business directory example.
demonstration: click on search
Strand, Western Cape
*(x amount/entry) = you will receive one entry into national competition for the amount spent at business partner
197 BUSINESSES FOUND
> Barloworld Toyota Tygervalley (R2000/entry)
> Burges Plumbing (R30/entry)
> Edward Sonnenbergs Attorneys (n/applicable
> Ronel's Guest House (R20/entry)
> The Pavilion Restaurant (R10/entry)
> XYZ Properties (R5000/entry)
> Supa Quick Paarl (R40/entry)
> The Perfect Hair (R30/entry)
> Engen Garsfontein Pretoria (R10/entry)
> Dai Heka Guest House (R20/entry)
> Bruce McWilliam Industries (R300/entry)
A word of appreciation to our main sponsors. Without their commitment and financial contributions, none of our important services will be possible…
We also need to thank our fuel station partners. They pay the salaries of our fundraising team.
Win one of hundreds of prizes. Each month our business network contributes to prizes. This is one of the largest reward structures ever offered by an NPO organization and its business partners, to thank South Africans for making a difference…
The Homecare team do their best to invite the top companies per geographical area. A small number of companies are invited to manage supply and demand better. This will secure more business for all our partners.
The media campaigns will inform the public that we have a list of companies (including restaurants, hairdressers, plumbers…) that teamed up to provide long-term solutions to bedridden patients. We believe that our marketing strategies will catch an audience that will support our business partners to also help patients.
Our objective is to encourage people to recommend your business. Keep in mind that the person who will view the business directory will be on the Homecare website (they will know our focus points and how important it is for the foundation to liaise with top companies).
You will note that we published an example where the public can earn 1 entry for every R10 spent at the restaurant partner. You will note that we allocate different entries per industry. The software enables the Foundation to allocate entries on funds spent per industry (companies who are allowed to) and we will adjust the entries on a monthly basis to help companies increase business. The Business directory will inform the public which businesses are part of the Homecare project.
It will help when the public search for a restaurant and they see the entire team working at the company shares in our mission to upkeep patients. The business directory enables business owners to list all their staff. The business owner can write a profile about each staff member. You might include information about the staff member’s family, where he/she grew up etc.(Click here if you missed the personnel tab when you viewed the business directory. )
The business directory will soon be published. The companies we registered as business partners are busy to arrange staff photos and to collect data.