Enjoy Life App
We are busy setting up a network of restaurants, fuel stations and other strategic business partners in preparation for the launch of the Enjoy Life app.
The Enjoy Life app will most likely become the second or third most popular phone app used in your geographical area. It is our opinion that Whatsapp is the most popular phone application; it enables low cost communication. Second popular might be Facebook; it enables communication (sharing of photos and videos etc.) between friends and families.
We explain how the Homecare Foundation developed a phone app providing media support to up to 6 000 companies, aimed to help these companies increase income. The companies can as a result donate small amounts (from R100) per month towards funding bedridden patients. We also support certain groups of companies without asking for any donations.
We discuss how Google changed the internet. There is a new challenge with regards to phone apps and the Homecare Foundation’s IT team developed a solution that will help companies reach clients before their opposition. The unique support that we will provide will ensure that the Homecare Foundation can fund bedridden patients for years to come.
The app market is competitive and ensuring that the public use an app, is a complex process. Our marketing strategies will also be explained.
The Enjoy Life App is developed within a unique business concept. The development team spent 4 years and first developed software that is utilized in numerous industries so that the Foundation can earn income over a broader spectrum of companies. The Foundation allocates a portion of revenue generated from these other industries towards subsidizing restaurant and fast-food deals.
The software on its own will not help us to achieve the required results. We will use more than 1 500 Ambassadors (estate agents, financial advisors and motor sales executives) and more than 700 strategic business partners (restaurateurs, fuel station and fast-food business owners) to ensure that the Enjoy Life app will become the number 2 or 3 phone app in South Africa. The unique business model, where we help thousands of individuals across different industries (Up to 5 900 business owners in other industries) benefit financially when people use the Enjoy Life app, will ensure that the phone app will be introduced to thousands of South Africans.
The Enjoy Life app will help restaurants and fast food business owners/management teams with three important services:
First is to approach people (local residents, South Africans from other towns and cities and foreigners) on their phones with unique media messages.
Second is to use the phone app as a tool to notify management when clients received bad service, so that immediate action can be taken to rectify service delivery
Third is to help restaurateurs with loyalty programmes. Business owners can, via the phone app encourage, manage and reward loyalty from clients.
It is also important to understand how the Enjoy Life app will benefit other business owners such as Spar, boutique clothing shops, butcheries etc.
We will ask other business partners to support our restaurant partners when they themselves want to visit restaurants. We will be able to monitor their support and remind them when they forgot to visit the restaurants during a two-month period.
The Enjoy Life app will be explained in the following sections:
Features of the Enjoy Life app
Our development planning
Media section with specific development to benefit restaurant partners
Bucket list section that will also help to monitor service from staff
How loyalty programmes can be managed on the phone app
How the phone app will be marketed to the public and foreigners
How the Homecare Foundation will monitor that other business partners support the 103 strategic restaurant partners
Why it will be extremely difficult for another group in future to duplicate our services, hence this is a once in a lifetime opportunity to use latest technology to source secured business in future.
1) Features of the Enjoy Life app
The Enjoy Life app offers services that help a person to Enjoy Life… It focuses on the following aspects:
App users will receive great deals on products used for their sport and hobby interests. (The Foundation provides free marketing support to companies that sell products used for sport and hobbies. We ask these companies to offer a small number of products at below cost price to app users on a monthly basis. This is their donation. The first person to book and pay for such a product will receive the product at a cost saving that might be as low as 80% of selling price.)
App users can notify the Foundation about their bucket list and the Homecare Foundation helps users randomly to fulfill items on their bucket lists.
App users can book restaurant tables where they receive exceptional restaurant offerings. (Users will be able to receive specials that could be as low as 10% of the menu price. The Foundation subsidizes restaurant specials to ensure that the Enjoy Life app will remain on a person’s phone)
App users can book holiday and business accommodation
App users will receive media about products, services and hobby plus sport messages of interest to the phone user in a geographical area. The app will update people on information pertaining to the area they visit while on holiday or on business trips.
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2) Development planning
Our IT team had 4 years' preparation time while we developed software to be used in 4 other industries (motor, property, financial and accommodation).
We had enough time to study the positive and negative aspects of Whatsapp and of Facebook. (Facebook owns Whatsapp and they bought it for $19 billion in 2014 without Whatsapp earning a single penny in revenue)
We can position the Enjoy Life app where we ensure that negative aspects are limited.
You can message a single person or a group at once. You target people you want to reach and it is only possible when you have their cell phone numbers, and when they also have installed Whatsapp on their phones.
It is a low-cost message platform. It might change in future where users will have to pay a monthly subscription to use the platform. They used to ask a percentage of users to pay after one year’s usage a subscription fee. Whatsapp later decided that they will rather try to see if financial institutions and other companies cannot pay them when these companies want to communicate with Whatsapp users. https://blog.whatsapp.com/615/Making-WhatsApp-free-and-more-useful
We cannot predict the future. People might in future be asked to donate or pay subscription fees to use the communication platform.
The only negative for users is that they often get messages from people on their phones while they are busy in work meetings. There is unfortunately no way to manage when a message should reach the receiver. Users can turn their phones onto “silence mode”, but they often forget about it.
Out of a business perspective, it is difficult to use Whatsapp as a tool to communicate with all the people within your geographical area. Businesses do not always have all the people’s cell phone numbers. There are businesses that work hard to collect this data. You cannot guarantee that the cell phone users will all have downloaded Whatsapp onto their phones. Therefore, you cannot be sure that all the people will receive Whatsapp messages. Most companies still use sms as communication as they know that sms messages reach the entire database. It is very costly though.
Facebook enables companies to post messages on their own Facebook pages, and followers of the business can be reached if they liked the business page.
You can post specials and use images etc. It is a great tool when you have a large Facebook friend network.
Facebook sends mail communications to all the friends in the network without managing time slots. They also over do their communication strategy. When one friend comments on a picture Facebook will notify all the other “friends” that this person commented on a picture.
You might get annoyed if you are a Facebook user and is in the wrong friend network. People are often bothered at work and this results in the person getting into trouble at work. Companies ban Facebook pages at the works place.
Negative aspects for business.
A company can only reach people who are Facebook followers of the company. You cannot reach people who do not know about your business.
We took the negatives and the positives into consideration and we realized that the most challenging part is to communicate with people when it is convenient to them, and more importantly, to communicate with them on aspects they are interested in.
We can position an app between Facebook and Whatsapp. The only “negative” is that we will not reach lower income people. This might actually be better for businesses. You want to use a “special” to draw clients to your business, but you want these people to spend money on other products at your business as well.
We support companies that are categorized as businesses that want to help a person “Enjoy Life”. This might seem like a small group of companies, but in reality, the list is almost endless. This includes restaurants, coffee shops, hairdressers, beauty salons, video shops, cinemas, cycle shops, golf shops, event companies (Cycling events, marathons, and numerous sport events) fuel stations, lodges, guesthouses, guest farms, hotels, wine farms and even butcheries. A butcher will be able to publish specials on meat that people need for a braai… enjoy the weekend, enjoy Life!
There is limited space on a phone for Apps
The Enjoy Life app can also provide marketing support to companies such as boutiques that sell clothes and shoes. The Enjoy Life app provides marketing solutions to thousands of companies that cannot develop their own phone apps.
We explain three parts of the phone app’s development planning:
a) Media section
b) Bucket list software that also help us to ask clients to notify management when they receive poor service
c) Reward program offered to loyal clients
a) Media section
Media has and will always play a critical role in a business ability to earn income. People act on information (media). Media has evolved through different stages. It used to be numerous text in newspapers, that eventually changed to less text and more images in magazines, that changed to websites on the internet, and the latest trend is to use “Push technology” to post media onto a person’s phone. The best results are less text, combined with an image. People have less time to read, and images on a phone will draw the most attention.
The challenge is that people are now more phone users than “internet” users. To have a website is important, but it is almost out-dated. People “search” less and they act more on messages they receive on their phones.
Google provided a solution to help people reach websites of interest. Without Google and other search engine platforms that followed, the internet would have been impossible to use. Google helped people to reach websites that host relevant information towards what a person wants on the internet. There are even other companies that help people to find relevant information from one website in industries where there are too many companies in a specific industry. A great example is accommodation booking companies that list all the accommodation companies per area in one site. It would have been a challenge if all the accommodation companies only relied on their individual websites for business. It would have remained a challenge to be on the top list of websites on the Google browser when people searched for accommodation in a specific area.
In the past
Internet users searched for information on pc's in their own time
Phone apps push information towards phone users
Phone apps created a new challenge. It is arguably the most effective method of marketing, as information can reach a person within seconds, but the challenge is that there is not enough space on a person’s phone to install thousands of phone apps.
We create a porthole for all the companies that offer services to make a client Enjoy Life so that they can share one app on a person’s cell phone. It will be impossible for up to 10 000 companies to each develop their own phone apps and expect all the phone users to install all their individual apps. (The software can support 10 000 companies, although we foresee to support at least 6 000 companies in South Africa.)
There are numerous things to take into account when developing phone apps. One is to realize that apps are used, based on their functionality. Gaming apps are used by younger people to play games. They often remove older games from their phones and install new games. (Limited space on phones)
Companies who develop phone apps for themselves aim to reach people via their apps with media messages.
Up to 10 000 companies
share one app
Most companies cannot develop phone apps where people can use their apps on a daily basis. The actual usage of a phone app is limited to its design and functionality. If we for example look at the Dstv phone app. Their app offers the same functionality as the Dstv website. The public can also manage their personal profiles on the Dstv website, so why bother to download the Dstv app?
The Homecare team developed a phone app that can help different companies with media exposure. It is much more challenging than one would expect. We explain our media support strategy later, as well as other functions that will entice people to often use the Enjoy Life app as well.
There are a lot of trade secrets we cannot reveal, but we want to give readers some idea of what we can do, that will help companies save money and also increase business.
The best service we provide to app users is to allow them to be in control regarding information they receive. There are numerous settings the person can select, to streamline the communication into his/her phone. Our objective is to help partners save money, and to help them reach people they would otherwise only been able to do if they use “National media” platforms. National media (print) is declining because people buy less newspapers etc.
Smart phones and satellite tracking creates new media strategies. We can, with advanced technology, broadcast messages from companies in certain radiuses from where the phone user is at present.
The settings that the App user select can help the Enjoy Life app to profile people better and this benefits all the companies we work with. The phone app relies on three different settings that users will select when they download the app:
1. Personal settings (Age, language preference, sex, where the person resides etc.)
2. Sport & hobby interests
3. Media settings (which media sections the person do not want media messages)
We ask users to identify what make their lives enjoyable. Do they love movies, do they enjoy books, what sport interests, if they love cycling, is it mountain biking or road cycling?
The user can also indicate the maximum number of messages he/she will accept per day, or during weekends. The app will know if the person is on leave (holiday) or at work. We know what time slots to communicate… There are so many things we take into consideration to ensure that the app user will use the app and it will be to their interest and benefit.
The software is unique. We combine media messages with other messages of a person’s interest. It is a technical challenge to develop software (phone app) that can push media towards phone users. The question is: “What messages should reach the phone? When should messages reach the phone? Which company’s messages should be prioritised?
The Enjoy Life app is programmed to broadcast 3 categories of media which will be explained in short.
1) Information from sport and recreational companies (including restaurants)
The Enjoy Life media platform is developed so that numerous companies and sport clubs can communicate with members and people visiting their area.
People are willing to receive media messages, as long as it is in their interest and if the messages are about items that help them Enjoy Life.
We know that for us to get “paid for” media messages to someone, we need to entice a person to download the phone app.
The best strategy would be to offer messages that enables them to buy products at such a reduced rate, that they will never get access to these products without having the phone app.
For this reason, we decided to structure our business plan across different industries. We will use income generated from the insurance, property, motor, and accommodation industries as well as income from other companies to “Buy” exceptional restaurant deals for phone users.
In our opinion, people Enjoy Life when they visit a restaurant. Our focus is to get them into the best restaurants.
The Foundation also negotiates with companies selling sport equipment to partner with us. We ask these companies to offer for example one item far below cost so that people can buy it when they are an Enjoy Life app user.
Herewith some examples of messages that we can push to a person’s phone:
Restaurant message to guests (Foreigners) who visit a town.
Restaurant message to locals residing in town.
Restaurant message to guests (South Africans) who visit a town.
Golf club that invites guests of area to play (The software knows which golf players are on holiday. This will help clubs to better target people they do not know personally).
Bicycle shop that offers one item far below cost as part of their donation to help the Foundation.
2) Messages from “key business partners” where the Foundation generates a larger portion of income.
The Enjoy Life app enables the Foundation to broadcast media on behalf of companies that donate small amounts on a monthly basis. Our strategy is to earn income for patients, and not to beg for money.
We offer marketing support to a variety of companies, which include supermarkets, clothing companies, beauty salons, hairdressers etc.
The software enables us to profile people better. Companies can, with our support, better target people with phone marketing. One example would be that Boutique shops can target younger people with clothes aimed at their age category. Older people will receive media with products aimed at them.
The phone app relies on three different settings that users will select when they download the app:
Personal settings (Age, language preference, sex, where the person resides etc.)
Sport & hobby interests
Media settings (which media sections the person do not want media messages)
The Enjoy Life software can give companies a better break down on how many phone app users are active (based on their sport interests). Companies can therefore post ads of clothes and shoes to target people for better results.
We also push media on behalf of financial advisors, estate agents and motor sales executives where the Foundation receives larger income based on products sold and services delivered.
Herewith some examples of media messages:
Spar close to person that offer week-end specials
Elegant Outfits target younger girls with fashion aimed at them (The software know which app users follow fashion. The app knows the sex of the person. Companies can plan media with more information such as taking sport interests into account.)
After 10 Shoe Boutique target younger woman with shoes aimed at their market.
After 10 Shoe Boutique target older woman with shoes aimed at their market.
The app support estate agents with property listings
The app support financial advisors with media
3) Messages from businesses that offer products/services that we categorize as companies that can help a client to Enjoy Life.
Probably the largest focus point of the project is to provide free media support to companies that help people Enjoy Life. The Foundation might receive donations from these businesses, although we do not require these companies to donate.
The software knows when people are on holiday. Companies can therefore target people who visit their area effectively.
The phone app hosts features where people can also search for companies providing such services. The app is therefore like a search engine and it has the ability to push media towards people who came in reach of companies.
Herewith some examples of messages that can be pushed to a person’s phone. Note that the software enables us to help companies target people with images based on their racial classification:
Canopy Tours invites a black client to enjoy the day with them.
Canopy Tours target a white client.
Invitation from Shark Adventures to do cage diving.
Talking to people within your community, versus talking to people visiting the area
One of the great advantages is that we effectively help management teams. Media should reach your target area within minutes if possible.
It is also great when you can plan media for different purposes. Restaurants can for example plan specials for the night based on information we can supply. We will for example be able to show the management team a report like this:
Enjoy Life app users within 10km radius:
This is important information. To know who entered the restaurant’s marketing area for the first time can help restaurateurs to target guests with a media plan specifically designed for them.
To know how many locals are in town, and also the age categories can help to plan media campaigns (specials that might interest them) aimed at the largest age category.
We know exactly - with tracking technology - if the phone owner resides in the area, and if he/she is in town for business or for leisure. The message partners want to post appears on the person’s phone. He/she does not need to search for restaurants on websites.
You cannot reach people via print or social media where you can plan in the finest detail to ensure better success. The Enjoy Life app is a breakthrough to help companies reach medium to high LSM income people with media that is applicable. You can only offer steaks at special tonight if you have extra stock etc.
You can post your campaign for example at 17H00 and the message will reach people immediately. Guests driving into the catchment area for the first time can be reached. You might get people traveling for work and they only arrived in town after-hours. They may be planning to eat in a restaurant that night. The phone app will target them immediately.
You will note that we inform management teams on how many “foreigners” are in their catchment area. The Enjoy Life app will be introduced to tourists who arrive in South Africa (More detail later on page). The Enjoy Life app software enables restaurateurs to plan specific media campaigns to invite these tourists into the restaurant. They are prime clients to target, as they often spend larger amounts at restaurants. (Our weak exchange rate is in their favour). The Foundation will in future also allocate more than R200 000 per month into specific campaigns aimed to secure business from foreigners.
Benefits for our strategic Restaurant partners that we use during the implementation period
The Foundation works in partnership with a small percentage of restaurants that assist us with the “paper voucher” platform until we are ready to launch the phone app. The phone app will only be available to the public after we negotiated a fair amount of businesses nationally so that the app can provide the services we develop it for. Services include where you go on holiday and the Enjoy Life app should update the phone owner on special information in that geographical area.
To ensure success, a national footprint must be in place when we launch the app. Our restaurant “strategic business partners” are rewarded within the software structure. We can help companies with an additional advantage. Our support plan is to ensure that communication broadcasted by these partners should always reach the Enjoy Life app users in their catchment area.
We already explained that an app user has the ability to set on his/her phone the maximum number of messages that should reach him/her per day. We believe it is important to allow the user the media exposure he/she prefers. The app user will only be able to set the minimum messages to 3 per day. The messages will reach him/her in a preferred time slot.
This is important to understand. The software needs to prioritise messages and manage it according to the user’s request. Messages from restaurants and fuel stations are always the highest priority. Our strategic business partner will always get the highest priority.
We will work with 1 restaurant in a large catchment area during the six-month period that we set-up the network. There might be 12 restaurants that eventually use the Enjoy Life app as a communication platform. The 1 that were in partnership during the initial period will have the highest exposure priority.
The software will queue messages that need to reach the phones. For example, 9 of the 12 restaurants want to post a message today to the users. The first restaurant to post a message will be first to broadcast.
There are for example 108 phones in the catchment area:
In this example 12 phones will only accept 3 messages. Our 1 strategic partner might be late to upload media messages. The software will automatically move their messages to the top spot. The rest of the restaurants will move down, and depending where their message is in queue, they will reach fewer phones.
This is truly advanced software that even helps restaurants to source business during lunch hours. To understand, we need to explain with the picture how the phone app will constantly collect data and leave data per geographical area. The phone app will collect data within a 5-km radius and depending on the geographical area; the phone will enlarge the data collection radius.
If the app user drives along a highway as explained in the example, the phone software (on the server and not on the user’s phone) will constantly update data to be released once the client gets to an area where he stops. If it is around lunch time, the app will ask the phone owner if he/she perhaps want information from restaurants that offer great service and specials occasionally.
The software will therefore only publish information pertaining to the catchment area. All the data previously prepared will drop out. A restaurateur can decide at 12H00 to publish a special for the next 2 hours. This special will reach the people in your area, which includes guests that just arrived…
We believe that this is a fair business model where we list our initial partner’s messages first. Remember that we do our best to invite the best companies first. The business owners then decide if they want to make a difference and help bedridden patients. Also remember that all our campaigns will always be done with a “positive” message. We do not ask people to have empathy for patients. All the restaurants will in future register to receive free media coverage.
It is only a small number of people that committed to help patients during the set-up period. We need to give these people an edge and we will therefore use media to support them best. We also ask our financial advisors, estate agents and motor sales executives to support these partners. We will inform people in your community that these partners helped the Foundation while we were preparing to launch the app.
How will the Phone app benefit all the different companies that use it for media?
The phone app pushes media messages that offer exceptional deals. An app user can for example buy a steak at a top restaurant for only R20. The app will also push messages that offer exceptional deals on products within the person’s sport/hobby interests..
All the companies on-board will benefit from our strategy to partner with top restaurants. People in general are lazy. The phone app will systematically influence the person’s subconscious mind that the phone app only publishes media that offers “great deals” In reality, the Spar business owner might one day post a special on “milk”. The milk might even be R1 more expensive than what other companies sell it for.
Because people became so used to “great deals”, they will act on the special posted by Spar. Few people will research prices of products in the finest detail.
The phone users will also became so used to media messages on their phones, that they will eventually stop searching for information in other media platforms.
The fact that business owners can communicate with people visiting their area for the first time, without them knowing about the business or happens to drive past the business, will also help business owners using the Enjoy Life app as communication tool tremendously.
We highlight the benefits for other businesses again. We made a statement earlier in the introduction section that it will be possible to make business owners a reasonable request… Please support our restaurant partners at least once every two months
To explain; Companies literally pay thousands to Google so they can buy “key words”. They pay large amounts so their website can be listed on the top page of Google when people search for information. … Can you imagine Google phone the company and say; please, do not pay us for the media exposure…all we need you to do is to Enjoy Life… use the money and treat yourself at one of our partnering restaurants… Can you imagine how many business owners will jump for such an opportunity?
Take into consideration that the Homecare Foundation pushes the message the company wants to get out, to the correct person they want to target! We do not rely on the person to search for information on the internet etcetera!!!
Phone app technology also includes additional advantages. Fuel stations for example plan instore specials that they run for a month. The reason for this is that Head Office needs to supply the forecourts with printed media in order for them to advertise the specials on offer. Printed media slows down the process. It will in future with the phone app be possible to offer additional specials that they can for example run for 7 days. They might draw more clients if they constantly change the specials on offer. The same principal applies to all the companies that rely on printed media to advertise instore specials.
Furthermore, media is only one section of the support strategy. The phone app provides a comprehensive support service. We will explain how the Bucket list section and other services will help business owners with service ratings, and loyalty programmes. It is the complete package that will ensure that business owners do support the Foundation and the restaurant partners on our “reasonable request”.
b) Bucket List
The Enjoy Life app has a unique feature we developed that will encourage people to Enjoy Life. We developed the software so that people can plan and manage items they wish to fulfill.
We will encourage people not only to list items that one would associate with a bucket list. (Expensive things that one would do before they pass away) Bucket list items could be small things that you want to do for your kids for example.
You may for example list that you want to take your daughter to the Lipizzaner show at Kyalami. It is a show that she will enjoy as she loves horses. When you have taken her to the show, you can tick the item on your bucket list. You will be able to upload photos of her at the show on your phone app and you will be able to share your bucket list on social media.
Life is often more fulfilling when you do good to others! We create a platform where memories can be saved and shared.
The Homecare Foundation foresee to raise R10 million per month from our business network. The Foundation will utilize 5% of our income to help people fulfill items on their bucket lists. We know that to successfully help patients, we need to encourage people to Enjoy every moment of Life. We cannot use all the funds to pay for shortfalls that patients experience.
We need to create awareness of the fact that people often lose their ability to Enjoy Life. Healthy people will get behind the Foundation to support patients when they see the effort we put in to create awareness about living.
We also need the healthy people to support our business partners. This will enable the Foundation to raise funds from companies to support patients.
App users will be able to take pictures of their invoices at restaurants and other partners. (Image 4 & 5) They receive points for every R1 spent at partners.
App users will receive 1 000 points when they fulfill items themselves on their bucket lists (Image 3). They will therefore increase their chances to be selected for support.
The Enjoy Life software will randomly select 10 phone users per month in the first year. We foresee to support up to 50 users per month in future.
As already explained, the Homecare Foundation provides free media support to companies focusing on services that will help someone to Enjoy Life. (Companies such as shark diving, scuba diving schools, rock climbing, sky diving etc.) We ask these companies to help our bucket list people with reduced rates.
Let’s for example say that you want to do cage diving to see the Great White shark. This expedition may cost up to R50 000 if you take accommodation costs into account.
The Homecare Foundation works with accommodation companies as well (Image 1). We might be able to negotiate costs down to R30 000. We will for example allocate R20 000 from the “Bucket List Fund” to help the user to tick the item. Our team will phone the app user and ask if he/she could save for example R10 000 over a 5-month period to pay the R10 000 shortfall. You will note that our intention is not to pay all the costs. We want to show people that with team work, things that seemed to be impossible is achievable. They still need to do their own part to fulfill a dream.
They need to grasp that it’s the same thing we do for caretakers of patients. We work as a team to help them, but we will never be able to bear all their costs.
When the app user eventually ticks the item on their bucket list, we ask them to share their experience in social media (Image 3). The Foundation relies on positive media to help patients. We need other people to see that we value life.
The Bucket List platform enables the Foundation to ask phone users to rate services of our partners (Image 4). We know that only a small percentage of phone users will use the bucket list function. We talked to numerous people when we started with development planning, and the number of people that reacted positively were very high. We will in future see what percentage eventually plan their bucket lists and post photos when they fulfill items on their lists.
Our strategy is to inform phone users that it is important for the business owners of the companies in our network to know when their clients receive poor service. The business owners want to ensure that their staff do their best to provide exceptional service.
We ask the public to help with ratings. They can notify managers and business owners of poor service and they can even post comments on the phone app when they take photos of their till slips as part of their entries to earn points for the Bucket List draws. The business owners can see on the invoice who serviced the client. They can then address the problems.
This service will help business owners tremendously. Companies often pay for “Mystery shoppers” to evaluate service delivery. It is better if the public (clients) can provide honest feedback.
c) Reward loyal supporters
The Enjoy Life app can also be used as a “Loyalty programme”. Business owners will be able to offer for example a Burger when the customer has provided feedback on 50 purchases, or if he had spent more than R500 at the store over a period of time. (It could be monthly or weekly periods; any motivational method can be supported). The app will then be able to forward the customer a voucher to thank him for his loyal support.
There are numerous groups offering loyalty cards to customers. Our objective is not to replace these cards. We develop the system to assist these companies. Often people forget their loyalty cards at home and the phone app will be able to support people in such scenarios. We programmed the phone app with a function where customers can link their loyalty cards of the restaurant or restaurant groups to their phone app. When they forgot their cards, they can still enter for their bucket list and the app will then forward the transaction information to the restaurant’s loyalty card platform.
There are restaurants and fast food businesses that do not have loyalty cards. The Enjoy Life app enables these companies to use such support. It might be that in future the public will prefer that all their loyalty systems be managed via their phone app, as people often complain about carrying all the different loyalty cards.
3) Marketing the app
The Enjoy life app will be marketed extensively. The Homecare team will use social media to introduce the app. We will advertise on radio to inform the public about the Foundation, the Enjoy Life app and the restaurants that offer special deals to assist the patients. People will know that the app is a tool that raises funds.
Companies in your area to help market the app
Other businesses in your community will also market the app. It is to everybody’s advantage to focus on a process where all the residents download the app. You, the hairdresser, the butcher, the guesthouses, the restaurant, everybody benefit to share one porthole and one app that will take in number two or three spot on someone’s phone. Business owners will benefit more than to focus on individual Facebook pages.
We foresee that a large number of younger people (School kids and students) will use the phone app. Our business plan to support fast food businesses with loyalty programmes will help us to gain huge support under the younger generations. We have spoken to business owners in the fast food industry. They are also more willing to offer items on a loyalty programme to people helping them in their businesses. They are excited about the opportunity to reward clients that provide feedback.
They believe that when the staff member knows that the person has access to the owner/management team via their cell phones, that poor service will be reported. The fast food industry will play a huge role in the distribution of the Enjoy Life app. We will update business partners on our implementation process into the different industries during 2017.
Hospitality and tourism industries
The fact that we will support these companies without asking fees, will ensure that these industries help the foundation to distribute the app amongst their clients.
The software (Interface that the companies use) enables companies to link booking platforms to the phone app. Remember that the phone app will “push” media to phones, and the phone app will not “push” media when the company is fully booked or perhaps closed for a period. (Some companies operate seasonally). Some companies also can only operate if weather allows. The phone app therefore operates according to availability.
In general, companies providing “Holiday Entertainment” services do not really compete against each other. The bungee-jumping company does not compete against the fishing charter company. Two fishing charters may compete in the same area, but it will be to everybody’s advantage if more tourists are targeted via cell phone technology and if both companies can publish availability to help tourists.
The biggest gift that anybody can give to a business owner, is to help him/her reach people who they want to target with their products or services. If you can get access to such service without any costs, so much better!
Our objective is to work with the tourism information centres in each area. This will be a free service.
The Enjoy Life app will also interact with strategic business partners where we can, as a team, provide great services to tourists (and also locals)
Our business plan is to allow Uber a free link (button) on the Enjoy Life app. Uber provides services where the public can book private transport if needed. https://get.uber.com/
Tourists may often need transportation if they do not rent cars themselves. We also want to help people who might need transportation when they had too much to drink at a restaurant. Our philosophy is to Enjoy Life, and be responsible.
We think it is a great idea to enable phone users to book transport if needed. (We might allow other service providers in this industry to use the app as well.)
My SOS is a company that provides emergency services. https://mysos.co.za/
mySOS offers their clients access to appropriate emergency assistance when:
(a) you don’t know who to call
(b) you don’t know where you are
(c) you want to notify your emergency contacts about your emergency and the exact location
(d) you want your emergency contacts and the emergency services to navigate directly to your location in an emergency
Our strategy is to enable tourists to get emergency support with the click of a button.
Both these negotiations will only be done in May 2017. We developed the Enjoy Life platform so that it would be easy (two days’ work) to allow these companies an interface into the Enjoy Life platform. Both these companies will be supported without costs and they will gain huge momentum, as we have the ability to introduce their services to tourists and a large South African population. We try to keep this information confidential. Readers of our business plan are asked to assist us.
We foresee that business owners in our network (especially the ones in the hospitality and tourism industry), will inform their guests about the Enjoy Life app. The app can inform their guests on what services and entertainment is available within their area, (take into account that availability of services) is managed by the app.
The owner of the first guest lodge where the foreigner arrives will tell the guest to download the Enjoy Life app (It is free). They will inform the guest that when he/she travels anywhere in South Africa, the app will update them on special offerings from restaurants, things to do etc.
Remember that the app hosts two functions:
App users can browse for businesses in the entertainment industry on their phone and plan holiday entertainment. Guests can therefore be in Cape town and they will be able to book holiday entertainment in Mpumalanga if they plan to visit the province.
The App will update the phone owner of activities that are in the catchment area of the phone.
Foreigners will download the app and they will use it for the period they visit South Africa. (They will obviously remove the app once they have left our country)
Remember that the Homecare Foundation negotiates with the tourism industry. It will be to the entire tourism industry’s advantage when guests from abroad see that South African companies work as a team and assist bedridden patients within our communities.
Marketing material and web-pages
We will ask all the companies receiving free media support to host an app download link on their websites. We will also ask these companies to print short information about the app on their flyers. Remember, the app enables these business owners to communicate with old clients and with people who have never dealt with them. They will gladly host such a link on their websites. People visiting their websites will read about their involvement to help the Homecare Foundation support bedridden patients.
Downloading the app by foreigners
Phone app settings for foreigners will by default be different from people residing in South Africa. Certain media messages will not reach foreigners as it will not be applicable to them. (Property, motor, financial services etc.)
Our restaurant partners (especially the “key business partners” who are now invited) will benefit hugely by partnering with the tourism industry.
Restaurateurs can use their support funds from the Foundation to post specials aimed at foreigners. The Foundation will also allocate an additional R200 000 per month towards marketing campaigns aimed at foreigners. Our plan is to share a voucher structure with the fuelstation partners. We can inform foreigners that they stand a chance to win for example a R50 000 voucher that they can use when they visit South Africa again.
We will also include other marketing strategies. We will offer smaller prizes that were negotiated with for example the Canopy touring company. We can do a weekly draw and give one tourist in the catchment area a ticket for the canopy tour. This message will then be broadcasted to all the tourists in South Africa. They can immediately win prizes within the areas they visit and they do not need to wait until they re-visit South Africa to benefit.
Our partnerships with companies in the tourism industry should enable us to hand out prizes to the value of +- R500 000 per month. We will use around R200 000 in cash to help subsidize these prizes. We offer additional media coverage to partners in the tourism industry that assist us with Enjoy Life phone app campaigns aimed at tourists.
These actions will encourage the tourists to better support our preferred restaurant and fuel station partners.
Ambassadors help to market the app
When we launch our media campaigns in July 2017, all our business partners, including the financial advisors, estate agents and motor sales executives can post in social media that people can download the app and Enjoy Life.
The Enjoy Life app will continuously be discussed by “Ambassadors” (estate agents & financial advisors) when they deal with their clients. It is to their advantage to have their photos posted on the phone apps.
Monthly fundraising drives
The Homecare Foundation provide specialized services to selected teams within the property industry. We target 120 property principals (business owners) to become our strategic representatives. We help these business owners to secure more property transactions for their branches as reward for being our ambassadors.
The Foundation will through the property network work with more than 1 000 ambassadors nationally. The agents working for the principals are also “Ambassadors”.
Our objective is to arrange fundraising events nationally. We developed an ingenious business plan where we allow these business owners (property principals) to support us with fundraising events.
The Homecare team (small personnel corps) will organize and co-ordinate events nationally. We use property principals to co-ordinate work in the different towns and cities. We will for example organize at least 120 different golf days nationally per year. If we for example organize a golf day in Klerksdorp North West, it will be a Re/Max Homecare Golf day. The principal Louise Snyders will represent the Foundation at the Golf day. She will have access to reports that she can use when she talks to the players who attended the day when they do the prize giving.
In general, it is expensive to arrange events. The most difficult part is to invite people etc. The Homecare foundation will use the phone app technology to help Louise invite the people needed for the day. A large number of players will be the business owners in Klerksdorp who use the Enjoy Life app to support their businesses. They will be asked to bring their clients to play on the day. The phone app will also invite other residents and we will invite golfers in neighbouring towns to play. In a unique way, the property principal gain a lot when she helps to host events. It is important for property principals to position themselves as people who do more for their community. When business owners and residents of Klerksdorp see that she has been chosen to represent the Foundation with important tasks, they will believe that she is a person with integrity etc. This will give her agency an advantage when it comes to negotiating mandates to market properties etc.
The Homecare Foundation also require the estate agents who work for the principals to host smaller fundraising events. The 1000 plus agents will for example held small events such as Table tennis amongst kids, or mini cricket between two schools, or mountain bike event between friends in a cycling club.
The whole idea is that these smaller events should not be viewed as events where the Foundation expect to raise Thousands. For us, the media exposure is more important.
As restaurateur, you should also understand that the estate agent does his/her best to market themselves. The agent can for example organize a chest competitions amongst 10 chest players. Each participant donates R100 to enter. The estate agent who are registered as an Official “Ambassador” of the Foundation will be able to request an official letter from the Homecare board to register the chest competition as an official Re/Max Homecare fundraising event. The chest players can donate their entry funds into the Homecare Foundation’s bank account with a reference code that the agent will provide to the participants. The agent can for example offer a R500 winning prize for the winner. (It is 50% of the funds raised). The arrangement will always be with small events that the winner receives the R500, but it must be used to fulfill one item on his/her bucket list.
At this point, we want to explain that a large focus will be to interact with children. Their bucket list items might be: “I want to buy myself a skateboard.” Children will not save for other bucket list items that grown-ups might do. For us, it does not really matter. We want to bring a message to children that they should value life… they should understand that there are people who became ill and that the nation must look after them. The child that won the competition will be able to claim the R500 to buy his/her skateboard. The child will most likely also have to save a bit to achieve this goal.
The biggest benefit for restaurateurs is that children influence their parent’s buying habits. They will guide their parents to partnering restaurants.
We commit to restaurateurs that at least 1 000 estate agents will be actively involved in smaller fundraising events on a yearly basis. We believe that financial advisors and motor sales executives will also join in to do similar actions. Remember that all these people must sell themselves to others in their communities. We foresee that financial advisors and motor sales executives will also jump for such opportunities. There are numerous sales people that cycle or do other sports themselves. For them to have backing when they want to arrange small events with club members or school kids will encourage them to implement small fundraising events. We might end up with more than 3 000 people actively doing numerous small events nationally per year.
There will also be larger event that the Foundation will arrange and co-ordinate in conjunction with the property principals. Here we need to explain our business plan to work with Computicket.
The Homecare Foundation develop the Enjoy Life app to work in partnership with Computicket. Our objective is not to sell or manage tickets. Computicket can also benefit from the phone app. Computicket earns commission on ticket sales they manage for concerts etc. They do a lot of marketing to support the entertainment industry.
The Enjoy Life app will push media to phone users and we will provide this important service free of charge to Computicket.
The only requirement is that when we negotiate with artists to support the Foundation with events, that we will then receive booking support free of charge. We might do 10 larger events a year Nationally and we might even work with upcoming artists in smaller events as well. The benefit for Computicket is that they will partner with thousands of other companies via the Homecare Foundation structure and they will receive free media exposure to help all the businesses that rely on them for marketing support. Please clink on the Computicket link to view more about the type of events they market and support.
As restaurateur, you should now agree that the Homecare Foundation plan and develop business plans to the finest detail… we can ensure restaurateurs that the Enjoy Life app will be one of the most used apps on South African’s phones.
4) Monitoring that business partners support your company
We only have one request when we support companies, and that is that each business owner should download the Enjoy Life app themselves.
Furthermore, we also ask these companies to support our “key business partners”, the companies who were instrumental in setting up the network.
We put in reasonable requests. We request that the business owner should at least support one fuel station on our network per month. We will also ask them to support one of our “key restaurant partners” at least once every two months.
Remember that we foresee to support approximately 6 000 businesses in South Africa. People often travel and therefore any of these 6 000 business owners could support your restaurant.
When we help business owners to download the phone app we have to provide special settings allowing the business owners to manage their own company’s marketing on the cell phone platform. The software therefore recognises which Enjoy Life app users are actually clients working in partnership with us. We can therefore monitor the support that we receive from business partners.
When these business owners travel, the phone app will guide them to our fuel station partners as well as informing them which restaurants must be supported.
Business owners of companies in your local area will obviously know which restaurants and fuel stations are requested to be supported.
We believe that it is a reasonable request to ask for support at least once every two months, and that the fuel station partner should be supported at least once a month.
We do not want to force people into changing the preferred companies they deal with, but a reasonable request can be requested.
How will we monitor support?
The software will provide our management team with a report of business owners who did not uploaded a till slip from our fuel station or restaurant partners. (The function where people take photos of till slips and enter to earn bucket list points.)
The software (phone app) will send friendly reminders to these business owners, asking them to support our network. It is a team effort to provide to bedridden patients and the Foundation does a lot of work to help them (business owners) in their businesses as well. We might withdraw our support when people are not willing to honour a reasonable request.
Remember that we will deal with people who will be able to support a restaurant. It is business owners within the tourism industry and other business owners such as fuel station owners, boutique clothing stores, financial advisors and numerous other companies. They might buy only one dinner in two months, but it will be from the restaurants we request.
5) It will be difficult for our opposition to catch up
It will be difficult for opposition of the Enjoy Life app to catch up on our support plan. We developed our software over a four-year period. Nobody was notified about our support strategy. When you read this web-page, it is because we are now ready to publish confidential information.
The Foundation already started inviting the best restaurants, fuel stations and companies that focus on providing services that makes a client feel valued. Companies are teaming up to help the patients… For them, it is not about our plan to support a specific restaurant we work with… it is about working towards providing a solution for our country’s frail care environment.
One should know that if any IT group decides to develop software that took us years to complete, it will be extremely difficult to motivate companies that are already part of the Enjoy Life campaign, to support them as well. Possible opposition are unfortunately behind us… and that is where we intend to keep them.
We have to be aggressive in our support plan to earn income for patients, hence, when you read the entire website, you will understand/agree that we will help our strategic partners to outsell their opposition.
Another important aspect to remember is that the Foundation earns income for patients over a variety of platforms. It includes commission on vehicle transactions, property transactions and from insurance products. The business plan makes it possible to work with restaurants and we only ask them to earn less gross profit on a small number of clients that we provided until June 2017.
The most important thing we need to mention, and why we actually believe it will be impossible for opposition to invite restaurateurs in future with a similar concept, is the fact that we developed the phone app to remain with a person.
The software can support people from a young age (at school level) and it will systematically adapt as people grow older. A person’s interest changes as you grow older, and the software adapts accordingly.
The Enjoy Life app user will constantly replace his phone handset with new ones. His/her personal settings on the Enjoy Life app will always remain available on servers. The user will always update his/her new handset and link it to his/her Enjoy Life profile. All their bucket list photos and points will be on their personal profile.
Fast food companies offering loyalty programmes on the app also contribute to the fact that the person will keep his/her profile active. (When a person knows that he will receive a free burger soon, he will download the update on his new phone to keep his loyalty programme intact. The fast-food business can run loyalty programmes and ask users to give them service ratings and on the 11th rating he will receive a free burger for example).
The fact that we will work closely with companies (Sky diving, cage diving, canopy tours etc.) providing services to help a person Enjoy Life, and that we support them without any costs, will also contribute to making it difficult for opposition. They will tell other IT companies (our opposition) who approach them that they are already working with a Foundation that uses different industries to publish their services to the public… Our media message is that people should Enjoy Life… We encourage South Africans and tourists to support their businesses…
It will be extremely difficult to convince companies, and later on the public to withdraw from the Enjoy Life app… We can therefore with confidence state that our restaurant partners will benefit financially when they partner with us.
Google made Billions when they developed a solution for companies wanting to use websites to reach people. The Homecare Foundation will never make billions, but we can offer value that might exceed what Google does for websites. Phones are the future!
We do not have shareholders; our beneficiaries are bedridden patients and they need funds. With this in mind, you should understand why we need to implement new strategies to successfully raise much needed funding. You will also understand just why this project took years to prepare and why it will take opposition years to catch up.