Increase business via “word of mouth’ marketing
We arrange with accommodation companies to place a corporate branded magazine in reception areas. The magazines enable us to inform the public about our services and also source information that we can pass on to sales executives in three industries, who donate larger amounts on business we help generate.
The magazine consists of 8 cover pages that we developed for the project. We re-bind the latest magazine with content that we need to help business partners.
Note that we publish examples to explain to potential business partners how we will market the companies who partner with the Homecare Foundation. We are now negotiating with main sponsors and we will update the example content when we finalize the partners.
Cover inside left page
First 4 cover pages
Followed by latest magazine content in middle
Followed by last 4 cover pages at back of magazine
Cover inside back page
Back cover page
The magazines are printed in such a manner that your clients are informed that you are part of the project to help bedridden patients. We print editorials on the Cover inside left page where we explain how important the business owners/management teams are to help caretakers. The individual’s names are included in the editorials. We do not tell the clients how much the business owners donate, only that we rely on them to help the caretakers.
It is always better if a third party explains to your clients just how important you as a person are. You will note that we use media structures that are designed to catch your client’s attention (cover inside left page). This message will encourage your clients to recommend your business to their friends and family. It is important for people to know that management care for other people as well.
Note that these magazines are produced with advanced technology. We explain our production limitations later on the website. We have to design up to 480 000 individual pages per month to print the individualized magazines. Every page is designed with advanced software specifically programmed for this project. A standard magazine consists on average of 148 pages where a team of up to 3 designers work the entire month to produce the magazine. We produce the cover pages within a 4-day window period. There is no publishing company that we are aware of who will be able to provide such services.
Partnership benefits for the Foundation
We rely on media to help patients.
Accommodation companies work with High LSM Income clients and this is valuable… We need to reach these people with media strategies.
Please note that we do not ask you to tell clients about the project… We only ask that companies place these magazines in their reception areas or on coffee tables. We explain later in the website how invoices, statements and receipts can be used (not only in the accommodation industry, but in other industries as well) to inform the public about the Homecare Foundation. We need to be well known if we want to succeed.
The website explains how accommodation companies can also assist other business partners to increase their profits.
In our view, the accommodation companies are the most important partners for the Foundation. We work with companies in the other industries as well, and the Foundation will earn large amounts of donation income from motor companies, property companies and financial advisors. Our support towards these other companies is based on our partnership with accommodation companies. The Foundation can only earn the larger donation income if accommodation companies partner with us.