Enjoy Life App
We are busy setting up a network of restaurants, fuel stations and other strategic business partners in preparation for the launch of the Enjoy Life app.
The Enjoy Life app will most likely become the second or third most popular phone app used in your geographical area. It is our opinion that Whatsapp is the most popular phone application; it enables low cost communication. Second popular might be Facebook; it enables communication (sharing of photos and videos etc.) between friends and families.
We explain how the Homecare Foundation developed a phone app providing media support to up to 6 000 companies, aimed to help these companies increase income. The companies can as a result donate small amounts (from R100) per month towards funding bedridden patients. We also support certain groups of companies without asking for any donations.
We discuss how Google changed the internet. There is a new challenge with regards to phone apps and the Homecare Foundation’s IT team developed a solution that will help companies reach clients before their opposition. The unique support that we will provide will ensure that the Homecare Foundation can fund bedridden patients for years to come.
The app market is competitive and ensuring that the public use an app, is a complex process. Our marketing strategies will also be explained.
The Enjoy Life App is developed within a unique business concept. The development team spent 4 years and first developed software that is utilized in 4 industries so that the Foundation can earn income over a broader spectrum of companies. The Foundation allocates a portion of revenue generated from these other industries towards subsidizing restaurant deals.
The software on its own will not help us to achieve the required results. We will use more than 3 000 Ambassadors (estate agents, financial advisors and motor sales executives) and more than 200 strategic business partners (restaurateurs and fuel station owners) to ensure that the Enjoy Life app will become the number 2 or 3 phone app in South Africa. The unique business model, where we help thousands of individuals across different industries (Up to 5 900 business owners in other industries) benefit financially when people use the Enjoy Life app will ensure that the phone app will be introduced to thousands of South Africans.
The Enjoy Life app will help restaurants and fast food business owners/management teams with three important services:
First is to approach people (local residents, South Africans from other towns and cities and foreigners) on their phones with unique media messages.
Second is to use the phone app as a tool to notify management when clients received bad service, so that immediate action can be taken to rectify service delivery.
Third is to help restaurateurs with loyalty programmes. Business owners can, via the phone app encourage, manage and reward loyalty from clients.
It is also important to understand how the Enjoy Life app will benefit other business owners such as Spar, boutique clothing shops, butcheries etc.
We will ask other business partners to support our fuel station partners at least once a month. We will be able to monitor their support and remind them when they forgot to visit the filling stations during the last month.
The Enjoy Life app will be explained in the following sections:
Features of the Enjoy Life app
Our development planning
Media section with specific development to benefit restaurant partners
Bucket list section that will also help to monitor service from staff
How the phone app will be used to broadcast messages on behalf of the fuel station to residents on special days of the year
How the phone app will be marketed to the public and foreigners
How the Homecare Foundation will monitor that other business partners support the 103 strategic restaurant partners
Why it will be extremely difficult for another group in future to duplicate our services, hence this is a once in a lifetime opportunity to use latest technology to source secured business in future.
1) Features of the Enjoy Life app
The Enjoy Life app offers services that help a person to Enjoy Life… It focuses on the following aspects:
App users will receive great deals on products used for their sport and hobby interests. (The Foundation provides free marketing support to companies that sell products used for sport and hobbies. We ask these companies to offer a small number of products at below cost price to app users on a monthly basis. This is their donation. The first person to book and pay for such a product will receive the product at a cost saving that might be as low as 80% of selling price.)
App users can notify the Foundation about their bucket list and the Homecare Foundation helps users randomly to fulfill items on their bucket lists.
App users can book restaurant tables where they receive exceptional restaurant offerings. (Users will be able to receive specials that could be as low as 10% of the menu price. The Foundation subsidizes restaurant specials [will be up to R1 million per month] to ensure that the Enjoy Life app will remain on a person’s phone)
App users can book holiday and business accommodation
App users can find fuel station partners on their phone. We encourage users to support our partners. They receive double points for their bucket list entries and they will receive an additional R10 000 to help fulfil items when they have uploaded till slips from fuel station partners.
App users will receive media about products, services and hobby plus sport messages of interest to the phone user in a geographical area. The app will update people on information pertaining to the area they visit while on holiday or on business trips.
2) Development planning
Our IT team had 4 years' preparation time while we developed software to be used in 4 other industries (motor, property, financial and accommodation).
We had enough time to study the positive and negative aspects of Whatsapp and of Facebook. (Facebook owns Whatsapp and they bought it for $19 billion in 2014 without Whatsapp earning a single penny in revenue)
We can position the Enjoy Life app where we ensure that negative aspects are limited.
You can message a single person or a group at once. You target people you want to reach and it is only possible when you have their cell phone numbers, and when they also have installed Whatsapp on their phones.
It is a low-cost message platform. It might change in future where users will have to pay a monthly subscription to use the platform. They used to ask a percentage of users to pay after one year’s usage a subscription fee. Whatsapp later decided that they will rather try to see if financial institutions and other companies cannot pay them when these companies want to communicate with Whatsapp users. https://blog.whatsapp.com/615/Making-WhatsApp-free-and-more-useful
We cannot predict the future. People might in future be asked to donate or pay subscription fees to use the communication platform.
The only negative for users is that they often get messages from people on their phones while they are busy in work meetings. There is unfortunately no way to manage when a message should reach the receiver. Users can turn their phones onto “silence mode”, but they often forget about it.
Out of a business perspective, it is difficult to use Whatsapp as a tool to communicate with all the people within your geographical area. Businesses do not always have all the people’s cell phone numbers. There are businesses that work hard to collect this data. You cannot guarantee that the cell phone users will all have downloaded Whatsapp onto their phones. Therefore, you cannot be sure that all the people will receive Whatsapp messages. Most companies still use sms as communication as they know that sms messages reach the entire database. It is very costly though..
Facebook enables companies to post messages on their own Facebook pages, and followers of the business can be reached if they liked the business page.
You can post specials and use images etc. It is a great tool when you have a large Facebook friend network.
Facebook sends mail communications to all the friends in the network without managing time slots. They also over do their communication strategy. When one friend comments on a picture Facebook will notify all the other “friends” that this person commented on a picture.
You might get annoyed if you are a Facebook user and is in the wrong friend network. People are often bothered at work and this results in the person getting into trouble at work. Companies ban Facebook pages at the works place.
Negative aspects for business.
A company can only reach people who are Facebook followers of the company. You cannot reach people who do not know about your business.
We took the negatives and the positives into consideration and we realized that the most challenging part is to communicate with people when it is convenient to them, and more importantly, to communicate with them on aspects they are interested in.
We can position an app between Facebook and Whatsapp. The only “negative” is that we will not reach lower income people. This might actually be better for businesses. You want to use a “special” to draw clients to your business, but you want these people to spend money on other products at your business as well.
We can also only support companies that are categorized as businesses that want to help a person “Enjoy Life”. This might seem like a small group of companies, but in reality, the list is almost endless. This includes restaurants, coffee shops, hairdressers, beauty salons, video shops, cinemas, cycle shops, golf shops, event companies (Cycling events, marathons, and numerous sport events) fuel stations, lodges, guesthouses, guest farms, hotels, wine farms and even butcheries. A butcher will be able to publish specials on meat that people need for a braai… enjoy the weekend, enjoy Life!
There is limited space on a phone for Apps
The Enjoy Life app can also provide marketing support to companies such as boutiques that sell clothes and shoes. The Enjoy Life app provides marketing solutions to thousands of companies that cannot develop their own phone apps.
We explain three parts of the phone app’s development planning:
a) Media section
b) Bucket list software that also helps us to ask clients to notify management when they receive poor service
c) How the phone app can be used as communication tool for special events such as birthdays, anniversaries or season’s greetings
a) Media section
Media has and will always play a critical role in a business ability to earn income. People act on information (media). Media has evolved through different stages. It used to be numerous text in newspapers, that eventually changed to less text and more images in magazines, that changed to websites on the internet, and the latest trend is to use “Push technology” to post media onto a person’s phone. The best results are less text, combined with an image. People have less time to read, and images on a phone will draw the most attention.
The challenge is that people are now more phone users than “internet” users. To have a website is important, but it is almost out-dated. People “search” less and they act more on messages they receive on their phones.
Google provided a solution to help people reach websites of interest. Without Google and other search engine platforms that followed, the internet would have been impossible to use. Google helped people to reach websites that host relevant information towards what a person wants on the internet. There are even other companies that help people to find relevant information from one website in industries where there are too many companies in a specific industry. A great example is accommodation booking companies that list all the accommodation companies per area in one site. It would have been a challenge if all the accommodation companies only relied on their individual websites for business. It would have remained a challenge to be on the top list of websites on the Google browser when people searched for accommodation in a specific area.
In the past
Internet users searched for information on pc's in their own time
Phone apps push information towards phone users
Phone apps created a new challenge. It is arguably the most effective method of marketing, as information can reach a person within seconds, but the challenge is that there is not enough space on a person’s phone to install thousands of phone apps.
We create a porthole for all the companies that offer services to make a client Enjoy Life so that they can share one app on a person’s cell phone. It will be impossible for up to 10 000 companies to each develop their own phone apps and expect all the phone users to install all their individual apps. (The software can support 10 000 companies, although we foresee to support at least 6 000 companies in South Africa.)
There are numerous things to take into account when developing phone apps. One is to realize that apps are used, based on their functionality. Gaming apps are used by younger people to play games. They often remove older games from their phones and install new games. (Limited space on phones)
Up to 10 000 companies
share one app
Companies developing phone apps for themselves aim to reach people via their apps with media messages. Most companies cannot develop phone apps where people can use their apps on a daily basis. The actual usage of a phone app is limited to its design and functionality. If we for example look at the Dstv phone app. Their app offers the same functionality as the Dstv website. The public can also manage their personal profiles on the Dstv website, so why bother to download the Dstv app?
The Homecare team developed a phone app that can help different companies with media exposure. It is much more challenging than one would expect. We explain our media support strategy later, as well as other functions that will entice people to often use the Enjoy Life app as well.
There are a lot of trade secrets we cannot reveal, but we want to give readers some idea of what we can do, that will help companies save money and also increase business.
The best service we provide to app users is to allow them to be in control regarding information they receive. There are numerous settings the person can select, to streamline the communication into his/her phone. Our objective is to help partners save money, and to help them reach people they would otherwise only been able to do if they use “National media” platforms. National media (print) is declining because people buy less newspapers etc.
Smart phones and satellite tracking creates new media strategies. We can, with advanced technology, broadcast messages from companies in certain radiuses from where the phone user is at present.
The settings that the App user select can help the Enjoy Life app to profile people better and this benefits all the companies we work with. The phone app relies on three different settings that users will select when they download the app:
1. Personal settings (Age, language preference, sex, where the person resides etc.)
2. Sport & hobby interests
3. Media settings (which media sections the person do not want media messages)
We ask users to identify what make their lives enjoyable. Do they love movies, do they enjoy books, what sport interests, if they love cycling, is it mountain biking or road cycling?
The user can also indicate the maximum number of messages he/she will accept per day, or during weekends. The app will know if the person is on leave (holiday) or at work. We know what time slots to communicate… There are so many things we take into consideration to ensure that the app user will use the app and it will be to their interest and benefit.
The software is unique. We combine media messages with other messages of a person’s interest. It is a technical challenge to develop software (phone app) that can push media towards phone users. The question is: “What messages should reach the phone? When should messages reach the phone? Which company’s messages should be prioritised?
The Enjoy Life app is programmed to broadcast 3 categories of media which will be explained in short.
a) Information from sport and recreational companies (including restaurants)
The Enjoy Life media platform is developed so that numerous companies and sport clubs can communicate with members and people visiting their area.
People are willing to receive media messages, as long as it is in their interest and if the messages are about items that help them Enjoy Life.
We know that for us to get “paid for” media messages to someone, we need to entice a person to download the phone app.
The best strategy would be to offer messages that enables them to buy products at such a reduced rate, that they will never get access to these products without having the phone app.
For this reason, we decided to structure our business plan across different industries. We will use income generated from the insurance, property, motor, and accommodation industries as well as income from other companies to “Buy” exceptional restaurant deals for phone users.
In our opinion, people Enjoy Life when they visit a restaurant. Our focus is to get them into the best restaurants. We will eventually pay more than R1 million into 103 restaurants in order to ensure that we offer the best restaurant deals ever on a phone to the public. (The restaurants also need to use their marketing budgets to help construct deals. They save on media costs and can therefore invest into creating exceptional deals.)
The Foundation also negotiates with companies selling sport equipment to partner with us. We ask these companies to offer for example one item far below cost so that people can buy it when they are an Enjoy Life app user.
Herewith some examples of messages that we can push to a person’s phone:
Restaurant message to guests who visit a town
Golf club that invites guests of area to play (The software knows which golf players are on holiday. This will help clubs to better target people they do not know personally)
Bicycle shop that offers one item far below cost as part of their donation to help the Foundation.
b) Messages from “key business partners” where the Foundation generates a larger portion of income.
The Enjoy Life app enables the Foundation to broadcast media on behalf of companies that donate small amounts on a monthly basis. Our strategy is to earn income for patients, and not to beg for money.
We offer marketing support to a variety of companies, which include supermarkets, clothing companies, beauty salons, hairdressers etc.
The software enables us to profile people better. Companies can, with our support, better target people with phone marketing. One example would be that Boutique shops can target younger people with clothes aimed at their age category. Older people will receive media with products aimed at them.
The phone app relies on three different settings that users will select when they download the app:
Personal settings (Age, language preference, sex, where the person resides etc.)
Sport & hobby interests
Media settings (which media sections the person do not want media messages)
The Enjoy Life software can give companies a better break down on how many phone app users are active (based on their sport interests). Companies can therefore post ads of clothes and shoes to target people for better results.
We also push media on behalf of financial advisors, estate agents and motor sales executives where the Foundation receives larger income based on products sold and services delivered.
Herewith some examples of media messages:
Spar close to person that offer week-end specials
Elegant Outfits target younger girls with fashion aimed at them (The software know which app users follow fashion. The app knows the sex of the person. Companies can plan media with more information such as taking sport interests into account.)
After 10 Shoe Boutique target younger woman with shoes aimed at their market.
After 10 Shoe Boutique target older woman with shoes aimed at their market.
The app support estate agents with property listings
The app support financial advisors with media
c) Messages from businesses that offer products/services that we categorize as companies that can help a client to Enjoy Life.
Probably the largest focus point of the project is to provide free media support to companies that help people Enjoy Life. The Foundation might receive donations from these businesses, although we do not require these companies to donate.
The software knows when people are on holiday. Companies can therefore target people who visit their area effectively.
The phone app hosts features where people can also search for companies providing such services. The app is therefore like a search engine and it has the ability to push media towards people who came in reach of companies.
Herewith some examples of messages that can be pushed to a person’s phone. Note that the software enables us to help companies target people with images based on their racial classification:
Canopy Tours invites a black client to enjoy the day with them.
Canopy Tours target a white client.
Invitation from Shark Adventures to do cage diving.
This is important information. To know who entered the Fuel station’s marketing area for the first time can help management to target guests with a media plan specifically designed for them.
To know how many locals are in town, can help to plan media campaigns (specials that might interest them).
We know exactly - with tracking technology - if the phone owner resides in the area, and if he/she is in town for business or for leisure. The message partners want to post appears on the person’s phone. He/she does not need to search for fuel stations on websites.
You cannot reach people via print or social media where you can plan in the finest detail to ensure better success. The Enjoy Life app is a breakthrough to help companies reach medium to high LSM income people with media that is applicable.
Talking to people within your community, versus talking to people visiting the area
One of the great advantages is that we effectively help management teams. Media should reach your target area within minutes if possible.
It is also great when you can plan media for different purposes. Fuel stations can for example plan specials for guests who has just arrived in the area. We will for example be able to show the management team a report like this:
Enjoy Life app users within 10km radius:
We publish 3 examples:
First example is an ad aimed to draw guests of the area (South Africans) to visit the fuel station (message about coke and pie). You will note that the phone app will post a link that can direct the person to the premises. (Use map technology on person’s phone)
Second example is an ad aimed at residents of the area. They know where the fuel station is situated. The fuel station owner in this example has a Woolworths food store. It will be possible to manage stock better if there is an option to broadcast that certain products are on offer at reduced rate before the products exceed the time it is allowed on the shelve.
Third example is an ad aimed to draw foreigners to visit the fuel station (message about coke and pie & message about prize on offer). You will once again note that the phone app will post a link that can direct the person to the premises. (Use map technology on person’s phone)
You can post your campaign for example at 17H00 and the message will reach people immediately. Guests driving into the catchment area for the first time can be reached. You might get people traveling for work and they only arrived in town after-hours. They may be hungry and do not know where they can buy food that night. This will target them immediately.
We can also target foreigners who tour in South Africa. They consume large amounts of fuel and it is possible to guide these people to our fuel station partners. (More detail later on page)
How will the Phone app benefit all the different companies that use it for media?
The phone app pushes media messages that offer exceptional deals. An app user can for example buy a steak at a top restaurant for only R20. The app will also push messages that offer exceptional deals on products within the person’s sport/hobby interests.
All the companies on-board will benefit from our strategy to partner with top restaurants. People in general are lazy. The phone app will systematically influence the person’s subconscious mind that the phone app only publishes media that offers “great deals” In reality, the Spar business owner might one day post a special on “milk”. The milk might even be R1 more expensive than what other companies sell it for.
Because people became so used to “great deals”, they will act on the special posted by Spar. Few people will research prices of products in the finest detail.
The phone users will also became so used to media messages on their phones, that they will eventually stop searching for information in other media platforms.
The fact that business owners can communicate with people visiting their area for the first time, without them knowing about the business or happens to drive past the business, will also help business owners using the Enjoy Life app as communication tool tremendously.
We highlight the benefits for other businesses again. We made a statement earlier in the introduction section of the website that it will be possible to ask business owners a reasonable request… Please support our fuel station partners at least once a month.
To explain; Companies literally pay thousands towards Google so they can buy “key words”. They pay large amounts so that their website can be listed on the top page when people search for information. Can you imagine Google phone the company and say; please, do not pay us for the media exposure… Al we need you to do is to support fuel station partners that assist bedridden patients in your community… use your money and buy products from partnering fuel stations… Can you imagine how many business owners will jump for such an opportunity?
Take into consideration that the Homecare Foundation pushes the message the company wants to get out, to the correct person they want to target! We do not rely on the person to search for information on the internet etcetera!!!
Furthermore, media is only one section of the support strategy. The phone app provides a comprehensive support service. We will explain how the Bucket list section and other services will help business owners with service ratings, and loyalty programmes. It is the complete package that will ensure that business owners do support the Foundation and the fuel station partners on our “reasonable request”.
b) Bucket List
The Enjoy Life app has a unique feature we developed that will encourage people to Enjoy Life. We developed the software so that people can plan and manage items they wish to fulfill.
We will encourage people not only to list items that one would associate with a bucket list. (Expensive things that one would do before they pass away) Bucket list items could be small things that you want to do for your kids for example.
You may for example list that you want to take your daughter to the Lipizzaner show at Kyalami. It is a show that she will enjoy as she loves horses. When you have taken her to the show, you can tick the item on your bucket list. You will be able to upload photos of her at the show on your phone app and you will be able to share your bucket list on social media.
Life is often more fulfilling when you do good to others! We create a platform where memories can be saved and shared.
The Homecare Foundation foresee to raise R10 million per month from our business network. The Foundation will utilize 5% of our income to help people fulfill items on their bucket lists. We know that to successfully help patients, we need to encourage people to Enjoy every moment of Life. We cannot use all the funds to pay for shortfalls that patients experience.
We need to create awareness of the fact that people often lose their ability to Enjoy Life. Healthy people will get behind the Foundation to support patients when they see the effort we put in to create awareness about living.
We also need the healthy people to support our business partners. This will enable the Foundation to raise funds from companies to support patients.
App users will be able to take pictures of their invoices at restaurants and other partners. (Image 4 & 5) They receive points for every R1 spent at partners. It is only at fuel stations where app users will earn double points. We broadcast this message on the screen where people manage their bucket lists.
App users will receive 1 000 points when they fulfil items themselves on their bucket lists (Image 3). They will therefore increase their chances to be selected for support.
The Enjoy Life software will randomly select 10 phone users per month in the first year. We foresee to support up to 50 users per month in future.
As already explained, the Homecare Foundation provides free media support to companies focusing on services that will help someone to Enjoy Life. (Companies such as shark diving, scuba diving schools, rock climbing, sky diving etc.) We ask these companies to help our bucket list people with reduced rates.
Let’s for example say that you want to do cage diving to see the Great White shark. This expedition may cost up to R50 000 if you take accommodation costs into account.
The Homecare Foundation works with accommodation companies as well (Image 1). We might be able to negotiate costs down to R30 000. We will for example allocate R20 000 from the “Bucket List Fund” to help the user to tick the item. Our team will phone the app user and ask if he/she could save for example R10 000 over a 5-month period to pay the R10 000 shortfall. You will note that our intention is not to pay all the costs. We want to show people that with team work, things that seemed to be impossible is achievable. They still need to do their own part to fulfill a dream.
They need to grasp that it’s the same thing we do for caretakers of patients. We work as a team to help them, but we will never be able to bear all their costs.
When the app user eventually ticks the item on their bucket list, we ask them to share their experience in social media (Image 3). The Foundation relies on positive media to help patients. We need other people to see that we value life.
The Bucket List platform enables the Foundation to ask phone users to rate services of our partners (Image 4). We know that only a small percentage of phone users will use the bucket list function. We talked to numerous people when we started with development planning, and the number of people that reacted positively were very high. We will in future see what percentage eventually plan their bucket lists and post photos when they fulfil items on their lists.
Our strategy is to inform phone users that it is important for the business owners of the companies in our network to know when their clients receive poor service. The business owners want to ensure that their staff do their best to provide exceptional service.
We ask the public to help with ratings. They can notify managers and business owners of poor service and they can even post comments on the phone app when they take photos of their till slips as part of their entries to earn points for the Bucket List draws. The business owners can see on the invoice who serviced the client. They can then address the problems.
This service will help business owners tremendously. Companies often pay for “Mystery shoppers” to evaluate service delivery. It is better if the public (clients) can provide honest feedback.
The Enjoy Life app can also be used as a “Loyalty programme”. Business owners will be able to offer for example a Burger when the customer has provided feedback on 50 purchases, or if he had spent more than R500 at the store over a period. (It could be monthly or weekly periods; any motivational method can be supported) The app will then be able to forward the customer a voucher to thank him for his loyal support (Image 6).
c) Personal messages to residents
The Enjoy Life app can be used as communication tool for special days. We discuss this section separately, because these messages do not form part of the phone user’s settings. Remember that the user can set under “media section” how much communication the user is willing to accept on his/her phone.
Our business plan is not to flood the person with messages that may annoy him/her. We also need to ensure that people do not receive messages in the middle of the night etc. There is nothing more irritating than to get an sms message at 02H00 in the morning!
We developed the Enjoy Life app using the latest communication platforms (Google Cloud Messaging (GCM)). The technology enables us to “Push” messages to phones and messages reach the phone in convenient times. We do not ask companies to pay for these services.
SMS technology is now considered old technology… It needs to que messages when large number of messages are required to reach phones. People often receive sms messages early in the morning while sleeping. The reason for this is that companies pay a lower rate to send sms messages at such inconvenient times! (Sms servers are cheaper to use in these hours)
In our business plan, the fuel station partner is highly valued. (You will read that we inform the public that fuel stations donate in order for us to pay our team’s salaries). That is true. We cannot distribute donations from fuel stations to patients. (If we only receive the minimum donation as explained later in the website). Additional donations will be shared with patients.
We looked at communication for special days. There are two days that we think we must communicate with residents in the fuel station’s area. There are different partners that we work with, and even all these partners will not be supported with this function. The first option to provide such service to residents is for the fuel station owner. If not taken up, the property principal will be next to use service, and thereafter the financial advisor will be able to use the service… Only one person will be supported.
The Enjoy Life app can post messages on behalf of the owner to all residents in the fuel stations catchment area. We can also push messages to Bucket list users that will be different from Enjoy Life app users that do not use the bucket list function.
We can be more personal with the Bucket List user. It is a great time at the end of the year to thank the people for their loyal support and to wish them a pleasant holiday season.
We publish two examples in the slide:
Message to Enjoy Life app user that supports bucket list function. You will note that this message is from the owner himself. We believe it is of more value when the person think that the business owner looked at the number of till slips saved.
Message to all the app users in the catchment area who do not use bucket list function. We explain later that we believe a large number will use bucket list, but we cannot commit that everybody will.
Birthdays is a much more personal date. You do not always have to give a person something on his/her birthday. A personal message can make a difference. We believe that it is much more valued when you do not receive messages from all the companies in the area.
Restaurants and fast food companies often give vouchers on these dates. We can support them, because they want to give the user a gift.
We will only post a personal message on behalf of one partner. We also suggest that such message should be from the owner him/her self. (Not from the team working at the fuel station)
The software will be able to post messages in different languages, if the owner can also speak the resident’s language (Including languages such as Xhosa, Zulu and other African languages). We publish 2 examples.
3) Marketing the app
The Enjoy life app will be marketed extensively. The Homecare team will use social media to introduce the app. We will advertise on radio to inform the public about the Foundation, the Enjoy Life app and the restaurants that offer special deals to assist the patients. People will know that the app is a tool that raises funds.
Companies in your area to help market the app
Other businesses in your community will also market the app. It is to everybody’s advantage to focus on a process where all the residents download the app. You, the hairdresser, the butcher, the guesthouses, the restaurant, everybody benefit to share one porthole and one app that will take in number two or three spot on someone’s phone. Business owners will benefit more than to focus on individual Facebook pages.
We foresee that a large number of younger people (School kids and students) will use the phone app. Our business plan to support fast food businesses with loyalty programmes will help us to gain huge support under the younger generations. We have spoken to business owners in the fast food industry. They are also more willing to offer items on a loyalty programme to people helping them in their businesses. They are excited about the opportunity to reward clients that provide feedback. They believe that when the staff member knows that the person has access to the owner/management team via their cell phones, that poor service will be reported. The fast food industry will play a huge role in the distribution of the Enjoy Life app. We will update business partners on our implementation process into the different industries during 2017.
Hospitality and tourism industries
The fact that we will support these companies without asking fees, will ensure that these industries help the foundation to distribute the app amongst their clients.
The software (Interface that the companies use) enables companies to link booking platforms to the phone app. Remember that the phone app will “push” media to phones, and the phone app will not “push” media when the company is fully booked or perhaps closed for a period. (Some companies operate seasonally). Some companies also can only operate if weather allows. The phone app therefore operates according to availability.
In general, companies providing “Holiday Entertainment” services do not really compete against each other. The bungee-jumping company does not compete against the fishing charter company. Two fishing charters may compete in the same area, but it will be to everybody’s advantage if more tourists are targeted via cell phone technology and if both companies can publish availability to help tourists.
The biggest gift that anybody can give to a business owner, is to help him/her reach people who they want to target with their products or services. If you can get access to such service without any costs, so much better!
Our objective is to work with the tourism information centres in each area. This will be a free service.
The Enjoy Life app will also interact with strategic business partners where we can, as a team, provide great services to tourists (and also locals)
Our business plan is to allow Uber a free link (button) on the Enjoy Life app. Uber provides services where the public can book private transport if needed. https://get.uber.com/
Tourists may often need transportation if they do not rent cars themselves. We also want to help people who might need transportation when they had too much to drink at a restaurant. Our philosophy is to Enjoy Life, and be responsible.
We think it is a great idea to enable phone users to book transport if needed. (We might allow other service providers in this industry to use the app as well.)
My SOS is a company that provides emergency services. https://mysos.co.za/
mySOS offers their clients access to appropriate emergency assistance when:
(a) you don’t know who to call
(b) you don’t know where you are
(c) you want to notify your emergency contacts about your emergency and the exact location
(d) you want your emergency contacts and the emergency services to navigate directly to your location in an emergency
Our strategy is to enable tourists to get emergency support with the click of a button.
Both these negotiations will only be done in May 2017. We developed the Enjoy Life platform so that it would be easy (two days’ work) to allow these companies an interface into the Enjoy Life platform. Both these companies will be supported without costs and they will gain huge momentum, as we have the ability to introduce their services to tourists and a large South African population. We try to keep this information confidential. Readers of our business plan are asked to assist us.
We foresee that business owners in our network (especially the ones in the hospitality and tourism industry), will inform their guests about the Enjoy Life app. The app can inform their guests on what services and entertainment is available within their area, (take into account that availability of services) is managed by the app.
The owner of the first guest lodge where the foreigner arrives will tell the guest to download the Enjoy Life app (It is free). They will inform the guest that when he/she travels anywhere in South Africa, the app will update them on special offerings from restaurants, things to do etc.
Remember that the app hosts two functions:
App users can browse for businesses in the entertainment industry on their phone and plan holiday entertainment. Guests can therefore be in Cape town and they will be able to book holiday entertainment in Mpumalanga if they plan to visit the province.
The App will update the phone owner of activities that are in the catchment area of the phone.
Foreigners will download the app and they will use it for the period they visit South Africa. (They will obviously remove the app once they have left our country)
Remember that the Homecare Foundation negotiates with the tourism industry. It will be to the entire tourism industry’s advantage when guests from abroad see that South African companies work as a team and assist bedridden patients within our communities.
Marketing material and web-pages
We will ask all the companies receiving free media support to host an app download link on their websites. We will also ask these companies to print short information about the app on their flyers. Remember, the app enables these business owners to communicate with old clients and with people who have never dealt with them. They will gladly host such a link on their websites. People visiting their websites will read about their involvement to help the Homecare Foundation support bedridden patients.
Downloading the app by foreigners
Phone app settings for foreigners will by default be different from people residing in South Africa. Certain media messages will not reach foreigners as it will not be applicable to them. (Property, motor, financial services etc.)
Our restaurant partners (especially the “key business partners” who are now invited) will benefit hugely by partnering with the tourism industry.
There will be a benefit for the fuel station partners as well. Tourists travel and they consume fuel. We might direct the tourists to partnering fuel stations with media aimed at them.
The Foundation will also allocate an additional R200 000 per month towards marketing campaigns aimed at foreigners. Our plan is to share a voucher structure between restaurant and fuels station partners. The phone app will know how long the tourist intend to be in South Africa and it will know which provinces he/she intends to visit. We can inform foreigners that they stand a chance to win for example a R50 000 voucher that they can use when they re-visit South Africa again.
We will also include other marketing strategies. We will offer smaller prizes that will negotiated with for example the Canopy touring company. We can do a weekly draw and give one tourist in the catchment area a ticket for the canopy tour. This message will then be broadcasted to all the tourists in South Africa. They can immediately win prizes within the areas they visit and they do not need to wait until they re-visit South Africa to benefit.
Our partnerships with companies in the tourism industry should enable us to hand out prizes to the value of + R500 000 per month. We will roughly use R200 000 in cash to help subsidize these prizes. We offer additional media coverage to partners in the tourism industry who assist us with Enjoy Life phone app campaigns aimed at tourists.
These actions will encourage the tourists to support our preferred restaurant and fuel station partners.
Ambassadors help to market the app
When we launch our media campaigns in July 2017, all our business partners, including the financial advisors, estate agents and motor sales executives can post in social media that people can download the app and Enjoy Life.
The Enjoy Life app will continuously be discussed by “Ambassadors” (estate agents & financial advisors) when they deal with their clients. It is to their advantage to have their photos posted on the phone apps.
4) Monitoring that business partners support your company
We only have one request when we support companies, and that is that each business owner should download the Enjoy Life app themselves.
Furthermore, we also ask these companies to support our “key business partners”, the companies who were instrumental in setting up the network.
We put in reasonable requests. We request that the business owner should support one fuel station on our network per month. We will also ask them to support one of our “restaurant partners” once every two months.
Remember that we foresee to support approximately 6 000 businesses in South Africa. People often travel and therefore any of these 6 000 business owners could support your fuel station.
When we help business owners to download the phone app we have to provide special settings allowing the business owners to manage their own company’s marketing on the cell phone platform. The software therefore recognises which Enjoy Life app users are actually clients working in partnership with us. We can therefore monitor the support that we receive from business partners.
When these business owners travel, the phone app will guide them to our fuel station partners as well as informing them which restaurants must be supported.
Business owners of companies in your local area will obviously know which restaurants and fuel stations are requested to be supported.
We believe that it is a reasonable request to ask for support at least once per month.
We do not want to force people into changing the preferred companies they deal with, but a reasonable request can be required.
How will we monitor support?
The software will provide our management team with a report of business owners who did not uploaded a till slip from our fuel station or restaurant partners. (The function where people take photos of till slips and enter to earn bucket list points.)
The software (phone app) will send friendly reminders to these business owners, asking them to support our network. It is a team effort to provide to bedridden patients and the Foundation does a lot of work to help them (business owners) in their businesses as well. We might withdraw our support when people are not willing to honour a reasonable request.
Remember that we will deal with people who have a large fuel consumption. It is business owners within the tourism industry and other business owners such as restaurateurs, boutique clothing stores, financial advisors, estate agents and numerous other companies. They will at least support your fuel station once a month. Your team can with great service convince them to regularly support your company.
5) It will be difficult for our opposition to catch up
It will be difficult for opposition of the Enjoy Life app to catch up on our support plan. We developed our software over a four-year period. Nobody was notified about our support strategy. When you read this web-page, it is because we are now ready to publish confidential information.
The Foundation already started inviting the best restaurants, fuel stations and companies that focus on providing services that makes a client feel valued. Companies are teaming up to help the patients… For them, it is not about our plan to support a specific restaurant we work with… it is about working towards providing a solution for our country’s frail care environment.
One should know that if any IT group decides to develop software that took us years to complete, it will be extremely difficult to motivate companies that are already part of the Enjoy Life campaign, to support them as well. Possible opposition are unfortunately behind us… and that is where we intend to keep them.
We have to be aggressive in our support plan to earn income for patients, hence, when you read the entire website, you will understand/agree that we will help our strategic partners to outsell their opposition.
Another important aspect to remember is that the Foundation earns income for patients over a variety of platforms. It includes commission on vehicle transactions, property transactions and from insurance products. The business plan makes it possible to work with restaurants and we only ask them to earn less gross profit on a small number of clients that we provided until June 2017.
The most important thing we need to mention, and why we actually believe it will be impossible for opposition to invite restaurateurs in future with a similar concept, is the fact that we developed the phone app to remain with a person.
The software can support people from a young age (at school level) and it will systematically adapt as people grow older. A person’s interest changes as you grow older, and the software adapts accordingly.
The Enjoy Life app user will constantly replace his phone handset with new ones. His/her personal settings on the Enjoy Life app will always remain available on servers. The user will always update his/her new handset and link it to his/her Enjoy Life profile. All their bucket list photos and points will be on their personal profile.
Fast food companies offering loyalty programmes on the app also contribute to the fact that the person will keep his/her profile active. (When a person knows that he will receive a free burger soon, he will download the update on his new phone to keep his loyalty programme intact. The fast-food business can run loyalty programmes and ask users to give them service ratings and on the 11th rating he will receive a free burger for example).
The fact that we will work closely with companies (Sky diving, cage diving, canopy tours etc.) providing services to help a person Enjoy Life, and that we support them without any costs, will also contribute to making it difficult for opposition. They will tell other IT companies (our opposition) who approach them that they are already working with a Foundation that uses different industries to publish their services to the public… Our media message is that people should Enjoy Life… We encourage South Africans and tourists to support their businesses…
It will be extremely difficult to convince companies, and later on the public to withdraw from the Enjoy Life app… We can therefore with confidence state that our restaurant partners will benefit financially when they partner with us.
Google made Billions when they developed a solution for companies wanting to use websites to reach people. The Homecare Foundation will never make billions, but we can offer value that might exceed what Google does for websites. Phones are the future!
We do not have shareholders; our beneficiaries are bedridden patients and they need funds. With this in mind, you should understand why we need to implement new strategies to successfully raise much needed funding. You will also understand just why this project took years to prepare and why it will take opposition years to catch up.