Our intention is not to rely hugely on income generated out of the “Ambassadors” in general. These people play an important role that we explained to management teams.
A large number of marketing and call centre support is structured to help secure sales for people in the motor and property industries. Vehicle transactions will eventually only be 0.89% and property transactions will be 1.56% of the gross income we will generate.
R45 million from Enjoy Life app - beverage sales
The Foundation will partner with a large number of fuel stations, fast-food businesses and restaurants (not only the 105 restaurants that are invited during Phase 1 of the project). We foresee to partner with at least 1 500 different businesses nationally where the public can list beverages they bought via their phone apps.
Our media campaign is simple: “Enjoy Life, buy yourself a coffee or any other drink from our business partners and we can support bedridden patients. The profit on your first drink goes towards people in serious need”.
The effect would be that our 105 restaurant partners will receive commission on beverage sales that occur in other restaurants and fast-food businesses.
The growth of the network we people can list coffee or other drinks will also be pushed by consumers on the app. We start with the 105 restaurants and 210 fast-food businesses. We will use social media to invite more businesses. The phone app also asks users to recommend which fast-food businesses and restaurants they want on the app. They can list a business so that we can start with negotiations. The software will then mail the business owner a request to register. We will explain that we already have x number of requests from the public that they would love to include the specific businesses in the project. They want to help patients and prefer not to only visit other restaurants & fast-food businesses on the network. This will motivate the other business owners to register on the platform. They will be concerned that their clients might not support them in future.
The phone app software will remind app users when they enter businesses in partnership that it is easy to help patients… only take picture of till slip and enter yourself into the “Bucket List” drawings. Also, please remember to select one beverage you have purchased… it could even be a bottle water or cold drink. (The app can notify people using Google tracking technology and the app will therefore know when a person is in the catchment area of the restaurant or fuel station etc.)
The software is also programmed to monitor which “Bucket List” participants have not selected beverages during the last month. The app can ask them during the month to please support us. We will only engage with app users that are willing to use the “bucket List function”
The Foundation will receive small amounts per beverage via the software structure. We will reach R45 million per month if we monitor, encourage and manage beverage sales well (volume based income).
Short explanation of beverage sales:
We plan to support 1.7 million South Africans and 200 000 foreigners. We believe that almost 1 million users will only donate R8 (two cold-drink items listed per month). Gross profit on one coffee is on average R10.
We explain later that the Homecare Foundation will use 2% of turnover to involve tourists. We believe that at least 10% of tourists will buy 5 beverages via the Enjoy Life app.