The social media interaction is surprisingly high amongst family and friends of people who are affected by diseases that eventually impact people so they become in need of frail care support. (You can monitor on Facebook how many people follow such postings)
Our action plan is to communicate with family and friends of patients about the Enjoy life app and our network of financial advisors that teamed up to help patients financially. We will also post messages about the importance of having income protection as well as disability insurance.
We ask all our business partners to launch a social media campaign with us, as soon as we are ready for media coverage. The Enjoy Life app, and the team backing the financial advisors will within weeks reach thousands of South Africans, making it one of the most successful action plans to help financial advisors secure more business.