c) Companies in your area to help market the app
Media is highly expensive for companies. Google Cloud Messaging (GCM) or better known as “Push notification technology” that we use in the Enjoy Life app to support companies, enables us to offer better media support, at a lower cost structure. Media is important for companies and it will be foolish for companies to stop with marketing, especially when the economy is under distress.
The Homecare team negotiates with numerous companies to support the Foundation. We help them to reduce their marketing spend and we ask business owners to donate 20% of the amount we helped saved to support patients.
There are companies that spend more than R80 000 per month on printed media advertisements. They print inserts that is inserted into their local weekly newspapers. The Foundation will over time help these companies to reduce at least 50% on printed media spending. (They might eventually stop these costs in total) The Enjoy life app will “push” advertisements on residents’ phones and the advertisements will also reach people who entered the business’s catchment area. Tourists or people from other cities do not always pick up local newspapers. They therefore are not aware about promotions from local businesses. It will also be possible to reach people with more "up to date" information on specials. Printed media is slow in this regard. It will take the project a few months, but eventually the business owner will be able to at least half his/her printed media costs. We will within months drop their other media costs such as SMS costs as well.
It is therefore important to know that companies will do a lot to save on marketing costs. The high food prizes do not only influence the caretakers and patients. It even has a negative impact on companies selling food etc. People tend to buy less food and they will leave items they might have bought when the food prizes were lower.
Our business plan is to help companies such as Spar to save on printed media over a period. The Enjoy Life phone app will systematically replace print media with effective media.
We need to highlight the fact that the Enjoy Life app can help the Spar owner with media that print will never be able to do. Food supplying companies often has products that they need to sell within a short period to avoid spoilage. The Spar owner for example will be able to list the special price on baked products earlier the morning at 16H00 on the Enjoy Life app and we will “push: the specials to people in the catchment area. This will help to draw additional clients and reduce the losses on food items not sold during the day.
The Enjoy Life app will become an important tool for the Spar owners. They also need millions on the phone app to help them in their businesses. Our plan is to ask Spar owners for example to print a small add on their printed media section about the Enjoy Life app.
They will inform the public that the Enjoy Life app is a free app, on which they often post specials that is not available on printed media. They will also inform readers that the Enjoy life app also offer restaurant and fast-food specials to help people “Enjoy Life”
We expect to reach millions of South Africans via printed media that other companies are currently paying for. The fact that people read inserts of food specials inserted into locally distributed newspapers will ensure that millions receive the message about the Enjoy Life app. They will know that day-to day specials can only be published on the phone app and therefore millions will systematically download the Enjoy Life app.